Why we chose GraphQL to extend our personalization offering
While the standard REST API serves its purpose, our intention is to always optimize in favor of the retailer. When it came to choosing a technology to extend our personalization offering to various important use cases, we chose GraphQL for many reasons. One such reason was to allow retailers to send queries and mutations for only the exact data that they require at that moment, as opposed to sending multiple REST API calls which may be requesting data that is not actually required. For a more detailed look, click on the “Technical docs” button above.
Extending Personalization through GraphQL
Nosto’s GraphQL channels the power of our AI-powered digital commerce personalization technology straight to your fingertips. It sits at the heart of our omnichannel offering by allowing retailers to power In-Store Personalization and native Mobile App Personalization experiences through countless use cases.
For technical documentation and workflows of how our GraphQL works, click on “Technical Docs” below:
Connect your onsite behavioral data and transactional data with your bricks and mortar transactional data and shopper interactions to offer true omnichannel shopping experiences.
Mobile App Personalization
Personalize the shopping experience directly inside your own native mobile app, progressive web app, or single page app: including content, product recommendations, and pop-ups.
“Using Nosto, we are able to adapt our product recommendations to every individual behavior and sync with our custom audience segments to create truly unique experiences. The customers who interacted with Nosto’s recommendations had a conversion rate 3.5x and an average visit value 3.8x those who didn’t, and our average order value increased by 10%.”
Matthieu Galtié, Head of Digital, Volcom Europe
“It was great to have a dedicated team that was accessible to us as we navigated the Nosto implementation. We’re a very lean team, so whoever we partner with, must have excellent customer service when we need the support. Nosto has become an extension to our team.”
Berly Isaak, Senior Director Global Marketing, LeSportsac
“Nosto’s A/B Testing and Optimization allowed our team to quickly test different personalization strategies and learn valuable insights. We saw an 18% uplift in conversion within weeks on a single test — it was incredibly easy to set up and deploy. The tool automatically switched over the majority of the traffic to the winning variation freeing us from having to constantly monitor test results.”
Emily Andrews, VP of Ecommerce, Cynthia Rowley
“Nosto has been an incredible time-saver and has expanded our customization far beyond basic product recommendations. The platform itself is very user-friendly and provides helpful, granular insights on how the campaigns are performing.”
Ian Leslie, CMO, Industry West
“Nosto’s personalized product recommendations give us the ability to deliver highly relevant recommendations with a much larger variety of merchandising goals than native recommendations. The flexibility of the tool gives us a lot of added value, and their easy integration into Commerce Cloud made it so that the entire process was quick and painless.”