Offer personalize product recommendations across any page in an overlay interstitial in order to make sure shoppers can’t ignore them. Feel confident in your recommendations […]
404 page
Personalized banner content
Offer the latest and greatest with personalized banners that take into account what each shopper is interested in. Tie different offers to each segment in […]
404 page product recommendations
Turn a dead end into an opportunity by offering personalized product recommendations that lead a shopper back into product detail pages that are of interest […]
How to Use UTM Tags and Segmentation to Achieve Real-time Content Cohesion for Campaigns
Every shopper’s experience is unique, and the content you show each of them should reflect that. To fuel these experiences, it’s important to gain a […]
How to Combine Segmentation and Geo-location to Emphasize Shipping Options for Prospective Shoppers
While technology has made it easier for shoppers to discover and purchase products from many corners of the world, shipping these products long distances can […]
Optimizing 404 Pages: 3 Best Practices to Effectively Re-direct a Shopper’s Journey
404 pages aren’t ideal. They can indicate an issue in navigation, a broken URL or that the customer has arrived to the site through an […]
Retail Is Detail: 4 Steps to Creating a Consistent Product Recommendation Setup
Discover multiple examples of different ways to build your recommendation setups and find inspiration for your own site! Like it was just yesterday, I still […]
Driving Revenue Through Social Validation: Tips to Leverage Ratings and Reviews
My most recent relatively expensive online purchase – a winter parka by Helly Hansen – was due to the power of social validation. As a […]
User-Generated Content: Photography from Social Networks
User-generated photography from social networks (especially from Instagram) is an effective way to establish trust, bring your brand alive through brand ambassadors, and generate a […]
How to Take Onsite Product Recommendations to the Next Level with Compelling Design
Just like every other web-innovation, the inventor of product recommendations in e-commerce remains disputable. However, Amazon absolutely has claim to pioneering their titles such as […]