Effective ecommerce product catalog management goes beyond just properly managing product data. Nowadays, customers tend to put in more research for product information when shopping online. […]
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Category Page
How to Facilitate Product Discovery and Engagement For First-Time Customers Using Popular and Discounted Merchandise
In this article, explore how to set up a Sequence for First-time Visitors using Nosto’s Category Merchandising.
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Product Detail Page
2 Real-life Examples of Using Real-time Segmentation to Tailor Product Page Recommendations
As merchants we know that featuring recommendations on individual product pages helps to find and purchase products they may not have seen before. However, at […]
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Homepage
How to Adjust Home Page Hero Banners to Welcome Returning Visitors and Home Page Visitors
When delivering personalized content to your shoppers, where you choose to showcase that content is equally critical to success as the content itself. Whether you’re […]
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4 Ecommerce Valentine’s Day Tips That Will Woo Your Customers to Checkout
Here are 4 quick Valentine’s Day ecommerce tips to keep in mind when dressing your site for the holiday – plus how some of the […]
11 Christmas Ecommerce Setups That Ring in More Sales (Even After the Holidays)
In this article, discover 11 clever Christmas ecommece setups that ring in the sales during the 2021 holiday season – plus 2 bonus tactics you […]
7 Challenges in Home and Garden Ecommerce (and How to Solve Them)
With most of the world confined to their homes for the majority of 2020, the desire to reinvent our home aesthetic is greater than ever […]
Product Recommendation Strategy: Every Retailer Needs
A product recommendation strategy is the backbone of any personalized ecommerce experience – and often a starting point for retailers who want to deliver more […]
Using Ecommerce Customer Segmentation to Drive Conversion [4 Tips]
Ecommerce customer segmentation is an integral part of any brand’s online strategy. It allows them to target their audience with the right messaging and products, […]
Overlay recommendations
Offer personalize product recommendations across any page in an overlay interstitial in order to make sure shoppers can’t ignore them. Feel confident in your recommendations […]
Personalized banner content
Offer the latest and greatest with personalized banners that take into account what each shopper is interested in. Tie different offers to each segment in […]
Mastering Personalized Content in Ecommerce: The 3 Strategies You Need to Succeed
In this article we explore the three key ingredients of a successful content personalization strategy, and how you can action these concepts to increase conversion, […]
Increase Average Order Value Onsite: How One Brand Leverages Four Core Products to See Results
In this article, we’ll walk through four strategic ways to improve average order value onsite. To illustrate these strategies, we’ll cover how UK sports gear […]
Optimizing Shopping Cart Product Recommendations: Cross-selling Tactics and Design Best Practices
Cart is the moment of truth but also an upselling opportunity. At the cart stage, personalized product recommendations play a crucial role in increasing Average […]
How to Use UTM Tags and Segmentation to Achieve Real-time Content Cohesion for Campaigns
Every shopper’s experience is unique, and the content you show each of them should reflect that. To fuel these experiences, it’s important to gain a […]
How to Combine Segmentation and Geo-location to Emphasize Shipping Options for Prospective Shoppers
While technology has made it easier for shoppers to discover and purchase products from many corners of the world, shipping these products long distances can […]
10 Tests To Start With When First Implementing A/B Testing & Optimization
With Nosto’s A/B Testing & Optimization feature, online merchants can identify which onsite experiences most impact customer conversion by deploying A/B tests across any element on […]
Retail Is Detail: 4 Steps to Creating a Consistent Product Recommendation Setup
Discover multiple examples of different ways to build your recommendation setups and find inspiration for your own site! Like it was just yesterday, I still […]
2 Use Cases Where Using Rational and Absolute Margin Filters Increases Profitability
Most marketing and optimization tools on the market today talk about “improving sales”, “optimizing for AOV” and “improving customer retention”, and rightfully so. Providing a […]
Why Retailers Should Leverage Fallback Product Recommendations to Increase Relevance
Personalization is a means of meeting the customer’s needs more effectively and efficiently, making interactions faster and easier and consequently, increasing customer satisfaction and the […]
Driving Revenue Through Social Validation: Tips to Leverage Ratings and Reviews
My most recent relatively expensive online purchase – a winter parka by Helly Hansen – was due to the power of social validation. As a […]
User-Generated Content: Photography from Social Networks
User-generated photography from social networks (especially from Instagram) is an effective way to establish trust, bring your brand alive through brand ambassadors, and generate a […]
How to Take Onsite Product Recommendations to the Next Level with Compelling Design
Just like every other web-innovation, the inventor of product recommendations in e-commerce remains disputable. However, Amazon absolutely has claim to pioneering their titles such as […]