Search efficiency is something many of us take for granted nowadays, especially the Gen Z’ers of us who do not remember life without Google Search….
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How to Facilitate Product Discovery and Engagement For First-Time Customers Using Popular and Discounted Merchandise
In this article, explore how to set up a Sequence for First-time Visitors using Nosto’s Category Merchandising.
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Product Detail Page
2 Real-life Examples of Using Real-time Segmentation to Tailor Product Page Recommendations
As merchants we know that featuring recommendations on individual product pages helps to find and purchase products they may not have seen before. However, at…
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Homepage
How to Adjust Home Page Hero Banners to Welcome Returning Visitors and Home Page Visitors
When delivering personalized content to your shoppers, where you choose to showcase that content is equally critical to success as the content itself. Whether you’re…
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The Top Ecommerce Navigation Examples and Best Practices to Engage and Convert Shoppers
In this article, learn the most effective ways to simplify and optimize ecommerce navigation. Discover where and how to display your categories for higher engagement…
Personalized coupon bottom banner
Offer a coupon or discount in the bottom right or left corner of any page; this helps convince hesitant shoppers that one (or many of)…
Overlay recommendations
Offer personalize product recommendations across any page in an overlay interstitial in order to make sure shoppers can’t ignore them. Feel confident in your recommendations…
Search and visited related recommendations on the Search page
Make search result pages more relevant by showcasing search and visit related product recommendations on the top of these pages. By showcasing products that shoppers…
Personalized banner content
Offer the latest and greatest with personalized banners that take into account what each shopper is interested in. Tie different offers to each segment in…
How to Use UTM Tags and Segmentation to Achieve Real-time Content Cohesion for Campaigns
Every shopper’s experience is unique, and the content you show each of them should reflect that. To fuel these experiences, it’s important to gain a…
How to Combine Segmentation and Geo-location to Emphasize Shipping Options for Prospective Shoppers
While technology has made it easier for shoppers to discover and purchase products from many corners of the world, shipping these products long distances can…
3 Examples of Leveraging Crowd Logic to Power Site Search Pages
Search is immensely important for online stores to drive product discovery to serve online shoppers. Depending on the source, you will find differing numbers but…
Driving Revenue Through Social Validation: Tips to Leverage Ratings and Reviews
My most recent relatively expensive online purchase – a winter parka by Helly Hansen – was due to the power of social validation. As a…
User-Generated Content: Photography from Social Networks
User-generated photography from social networks (especially from Instagram) is an effective way to establish trust, bring your brand alive through brand ambassadors, and generate a…
How to Take Onsite Product Recommendations to the Next Level with Compelling Design
Just like every other web-innovation, the inventor of product recommendations in e-commerce remains disputable. However, Amazon absolutely has claim to pioneering their titles such as…