Merchandise your homepage to display your latest products and relevant information
Showcase seasonal and new items on your homepage or personalize your welcome banner according to returning shoppers’ previous behavior. Fashion and accessory shopping are all about discovery, so surfacing products that are hot or new at that first touchpoint is vital to driving shoppers deeper into your online store.
Create personalized category pages that showcase the products you want each shopper to see
Optimize your category pages to achieve the specific merchandising goals you want to achieve by dynamically sorting and highlighting items so that shoppers don’t become discouraged by never-ending scrolling. Dynamically sort items on category pages according to specific attributes and performance metrics in order to not only convince shoppers to buy but to convince them to buy the items you want them to.
Optimize product detail pages with personalized social proof and seamless discovery tactics
Fashion is both extremely personal and extremely social. Personalize the content on your product detail pages with relevant ratings, reviews, and user-generated product recommendations in order to help shoppers make that decision in their final moments of contemplation.
Drive purchases with cart pages that provide what shoppers want to hear
Conversions aren’t real until that ‘Checkout’ button is clicked. Make sure the excitement shoppers feel when they’re finished adding items to their cart sustains by curating your cart page with the information and payment options most relevant to each individual.
Learn how Nosto helps fashion brands reach their goals
Since putting Nosto product recommendations on its homepage, product, cart, search, and 404 pages, Lesportsac has achieved:
12% sales generated by Nosto
9% higher average order value
2.4% higher conversion
When testing personalized recommendations based on brand and product affinity versus the status quo experience, Cynthia Rowley was able to optimize its recommendation strategy to see:
15% lift in conversion rate
8% lift in revenue per visitor
The WOD Life implemented Category Merchandising on its website to drive discovery for new arrivals and increase conversion. Automating sorting based on merchandising goals resulted in:
70% increase in conversion rate
86% boost in average visit value
10% lift in average order value
“Using Nosto, we are able to adapt our product recommendations to every individual behavior and sync with our custom audience segments to create truly unique experiences. The customers who interacted with Nosto’s recommendations had a conversion rate 3.5x and an average visit value 3.8x those who didn’t, and our average order value increased by 10%.”
Matthieu Galtié, Head of Digital, Volcom Europe
“It was great to have a dedicated team that was accessible to us as we navigated the Nosto implementation. We’re a very lean team, so whoever we partner with, must have excellent customer service when we need the support. Nosto has become an extension to our team.”
Berly Isaak, Senior Director Global Marketing, LeSportsac
“Nosto’s A/B Testing and Optimization allowed our team to quickly test different personalization strategies and learn valuable insights. We saw an 18% uplift in conversion within weeks on a single test — it was incredibly easy to set up and deploy. The tool automatically switched over the majority of the traffic to the winning variation freeing us from having to constantly monitor test results.”
Emily Andrews, VP of Ecommerce, Cynthia Rowley
“Nosto’s personalized product recommendations give us the ability to deliver highly relevant recommendations with a much larger variety of merchandising goals than native recommendations. The flexibility of the tool gives us a lot of added value, and their easy integration into Commerce Cloud made it so that the entire process was quick and painless.”