Masterclass: Ikea

  • A holistic look at how IKEA’s physical retail presence translates online
  • How the brand acts on each customer’s needs and purchasing behaviours across various digital channels
  • A deep dive into the user experience of their digital storefront
  • How they utilize user-generated content to build stronger relationships with their consumers

Masterclass: Nike

  • Act on each customer’s needs and purchasing behaviours across all channels
  • Foster a loyal online community and deliver a consistent + hyper-personalised customer experience
  • Optimise your app retail space and social channels to build stronger connections with your customers

Masterclass: Apple vs Samsung

  • Actionable insights into Apple & Samsung’s ecommerce strategies
  • Why Apple take home the trophy when it comes to loyalty
  • How to build trust and confidence with your customer base
  • The importance of an immersive journey

Masterclass: Asos

  • What ASOS’ acquisition of Topshop means for international expansion (and competition)
  • How the brand acts on each customer’s needs and purchasing behaviors across all channels
  • How their loyal online community delivers a consistent and hyper-personalized customer experience
  • How their mobile presence creates experiences that convert and inspire

Masterclass: Sephora

  • Treat your audience in accordance with their needs and purchasing behaviours across all channels
  • Foster a loyal online community and deliver a consistent + hyper-personalised customer experience
  • Optimise your app retail space and social channels to build stronger connections with your customers