In today’s digital world, travel and hospitality brands are fighting for visibility and market share.
Luckily, tourism is one of the most ripe industries for user-generated content (UGC) marketing. Not only are travelers sharing meaningful travel experiences on social media – posting 160+ million #travel images on Instagram alone – but 83 percent of people look to this UGC for travel inspiration and validation.
Join this free webinar to hear how Virgin Holidays uses real customer photos and stories to attract, engage and convert consumers throughout the buying cycle – from dreaming and planning to booking and advocating – to increase online bookings by 260 percent.
You’ll learn how to:
- Implement UGC as part of a best-in-class digital marketing strategy
- Get your guests to power your marketing by creating tons of engaging content
- Keep it authentic using trends such as influencer marketing, AI and machine learning
Stuart Chapman – Social Media Manager, Virgin Holidays
Stuart manages the social media strategy for Virgin Holidays, from content creation through to campaign activations. Awarded work includes winning Marketing Week’s Campaign of the Year for Virgin Holiday’s #SeizeTheHoliday campaign.
Andy Mallinson – Managing Director, Stackla
Having worked as MD and CMO at some of the world’s most successful brands, Andy Mallinson will offer an inside look at the foundations of an effective user-generated content strategy.