Organic Influencers

Turn your brand advocates into influencers

Easily find, engage and reward your best brand advocates to build loyal communities and rich libraries of authentic, high-quality content that delivers real ROI.

book a DEMO

Your customers are your most valuable and powerful creators

Get proactive with your UGC strategy

Inspire a constant stream of authentic, high-quality content from advocates with content briefs that ensure your community is always producing the best content that fits your brand

Let passion fuel promotion

Amplify the impact of your most passionate creators by seamlessly publishing and tracking their real and relevant visuals across all your marketing channels—sustainably boosting sales by tying real content to revenue.

Grow long-term customer loyalty

Create deeper and more meaningful relationships with your customers by inviting them to actively participate in content creation for your brand.

Discover and connect with your best advocates

Quickly identify people who are organically creating content about your brand, rank and sort them in our unified dashboard, then reach out to them directly—personally inviting them into your creator community.

Manage your advocate community

Our fully-customizable creator portal enables brands to connect with advocates through a branded external website where they can manage all their interactions with creators.

Spread creative briefs to your most passionate customers

Easily create and distribute customizable creative briefs to advocates via your private creator portal, sharing brand guidelines and mood boards that outline exactly what kinds of content you’d like your community to create for your brand.

Reward and incentivize your customers

Motivate your brand advocates to continually create and submit high-quality, relevant content by rewarding them with incentives they can receive if their content is accepted by your brand.

Leverage authentic content from your brand advocates beyond social media

We make it easy to put this rich library of right-approved, authentic UGC to work for your brand across all your marketing channels—from ads and email to websites and commerce.

Using Nosto, we are able to adapt our product recommendations to every individual behavior and sync with our custom audience segments to create truly unique experiences. The customers who interacted with Nosto’s recommendations had a conversion rate 3.5x and an average visit value 3.8x those who didn’t, and our average order value increased by 10%.”.

Matthieu Galtié, Head of Digital, Volcom Europe

It was great to have a dedicated team that was accessible to us as we navigated the Nosto implementation. We’re a very lean team, so whoever we partner with, must have excellent customer service when we need the support. Nosto has become an extension to our team.

Berly Isaak, Senior Director Global Marketing, LeSportsac

Nosto’s A/B Testing and Optimization allowed our team to quickly test different personalization strategies and learn valuable insights. We saw an 18% uplift in conversion within weeks on a single test — it was incredibly easy to set up and deploy. The tool automatically switched over the majority of the traffic to the winning variation freeing us from having to constantly monitor test results.

Emily Andrews, VP of Ecommerce, Cynthia Rowley

Nosto has been an incredible time-saver and has expanded our customization far beyond basic product recommendations. The platform itself is very user-friendly and provides helpful, granular insights on how the campaigns are performing.

Ian Leslie, CMO, Industry West

When Stackla (Visual UGC by Nosto) introduced its Organic Influencers tool, that was great for us because we were already getting so many people asking how they could get involved. Before we had to give people lengthy responses on social media but now we can just direct them to the advocates page on our website. It saves a lot of time from a community management point of view and is an easy way for people to sign up with us. The ability to craft creative briefs has really helped us communicate more clearly and easily with our growing community of passionate customers. To see the way people are engaging with the brand in our Organic Influencer’s community is very exciting.

Georgie Scott, Marketing Manager, DKSH Grocery Connect, Little Bellies