Custobar is a customer data platform (CDP) and marketing automation tool for retailers and eCommerce. It gathers online and offline transaction data from all data sources and creates a unified customer view. Then you can create rule based automations and beautiful campaigns to email, push and SMS. It is also possible to use Custobar as a loyalty CRM tool by the customer service and in the store.
“Using Nosto, we are able to adapt our product recommendations to every individual behavior and sync with our custom audience segments to create truly unique experiences. The customers who interacted with Nosto’s recommendations had a conversion rate 3.5x and an average visit value 3.8x those who didn’t, and our average order value increased by 10%.”
Matthieu Galtié, Head of Digital, Volcom Europe
“It was great to have a dedicated team that was accessible to us as we navigated the Nosto implementation. We’re a very lean team, so whoever we partner with, must have excellent customer service when we need the support. Nosto has become an extension to our team.”
Berly Isaak, Senior Director Global Marketing, LeSportsac
“Nosto’s A/B Testing and Optimization allowed our team to quickly test different personalization strategies and learn valuable insights. We saw an 18% uplift in conversion within weeks on a single test — it was incredibly easy to set up and deploy. The tool automatically switched over the majority of the traffic to the winning variation freeing us from having to constantly monitor test results.”
Emily Andrews, VP of Ecommerce, Cynthia Rowley
“Nosto’s personalized product recommendations give us the ability to deliver highly relevant recommendations with a much larger variety of merchandising goals than native recommendations. The flexibility of the tool gives us a lot of added value, and their easy integration into Commerce Cloud made it so that the entire process was quick and painless.”
Bianca Mercer, Ecommerce and Customer Services Director, Smythson
Integrations for every ecommerce tech stack
We integrate with a selection of best-in-class technology providers to ensure consistent optimized experiences across your customers’ shopping journeys. Our patented implementation methods and out-of-the-box integrations ensure easy migration, risk-free deployment and fast time-to-market. So, whichever platform you’re on or technology stack you use, we’ve got you covered.