JTL-Software announces strategic partnership with e-commerce recommendation engine Nosto

Helsinki/Berlin, April 15, 2014 – Nosto Solutions Ltd and JTL-Software have announced a new strategic partnership today, which allows JTL-Software’s client base of over 8000 active online stores using JTL-Shop3 to benefit from Nosto’s e-commerce personalization solution, already in place in stores like Electronic-Star, Intersport, Bauhaus, Björn Borg and Rovio’s Angry Birds online store.

The partnership will complement JTL-Software’s wide partner network and allow the company, which is one of the leading e-commerce vendors in the German market, to add intelligent personalized recommendations to their broad offering of innovative e-commerce solutions by supplying Nosto’s features as a plug-in.

Nosto has been reported to increase its retailers’ conversion rates an average of 65% and average order value by 25% for users clicking on Nosto recommendations (Q4, 2013) and it is the first e-commerce solution provider to offer a plug-and-play SaaS implementation for personalization and triggered e-mailing to any online store, regardless of size or e-commerce platform. By enabling Nosto’s features, online merchants can display personalized product recommendations in real time on their site, enhancing the customers’ online shopping experience, automating marketing activities and increasing conversion, customer retention and store revenues as a result.

“Nosto offers interesting opportunities to create additional conversions for our merchants especially though their behavior-based intelligent product recommendations. We’re very excited to be able to offer Nosto’s feature set to our customers helping them further enhance their businesses, and for us to increase our network of dedicated partners” says David Hannappel, Project Lead Web development from JTL.

The partnership comes as a natural next step in an ongoing rapid expansion across Europe for Nosto that opened its commercial center in Berlin last fall.

“We are pleased to bring our full personalization solution to the very active JTL community. Germany is one of our key markets currently and given the great success of JTL-Wawi and the response our solution is getting across Europe, we are extremely excited about this partnership.” says Philip M. Weiss, Country Manager Germany from Nosto.

Nosto is currently powering close to a thousand online stores and displays recommendation features to over 20 million visitors a month.

For more information please contact
Jannica Nyman, Head of Marketing at Nosto
or Philip M. Weiss, Country Manager Germany at Nosto

About Nosto

Nosto is an e-commerce software company providing a SaaS solution that transforms online shops from one-size-fits-all offerings to relevant, personalized experiences, updated dynamically and in real-time. Nosto tracks visitor behavior in online stores enabling merchants to tailor shopping experiences with automatic product recommendations based on individual behavioural data.

Founded in Helsinki in 2011, the company operates from offices in Berlin, London and Stockholm currently powering close to a thousand online stores across Europe. For more information please visit www.nosto.com.

About JTL

JTL-Software-GmbH offers and develops innovative e-commerce software. With more than 8.000 active online stores and over 100 service partners JTL-Software belongs to the leading vendors in the German market.

The software solutions provided by JTL are tailored to the requirements in the mail order business. The free ERP software JTL-Wawi, the shop software JTL-Shop3 along with the seamless eBay and Amazon integration offer an outstanding range of possibilities for successful online trading. JTL-Wawi is the most widely used inventory management system in Germany according to a study from 2011. For more information please visit www.jtl-software.de.