Nosto first to launch Self-Service Personalisation Solution for Online Stores

Helsinki/Berlin, October 28, 2013 – Nosto Solutions Ltd has announced today that it will be making its e-commerce personalisation solution available to any online merchant with the launch of a new self-service offering. Nosto has increased its clients’ conversion rates by an average of 70% and the average order value by over 20% for visitors clicking on Nosto recommendations.

Nosto is the first e-commerce solution provider to offer a plug-and-play SaaS implementation for personalisation and triggered e-mailing to any online store, regardless of size or e-commerce platform. By enabling Nosto’s features, online merchants will be able to display personalised product recommendations in real time on their site, enhancing the customers’ online shopping experience, automating marketing activities and increasing conversion, customer retention and store revenues as a result.

With the new self-service platform, Nosto eliminates the need for intermediates and upfront costs as merchants are able to do the implementation themselves using just a few snippets of code.

“The shift in consumer behavior has made online merchants seek data-driven solutions to enable online marketing automation such as personalised product promotions on their sites. We are thrilled to be the first in the world to offer this self-service model to online merchants globally. Advanced personalisation solutions have typically only been available for enterprise level companies. We’re changing all of that. Any merchant can now enter, signup and start boosting their sales immediately.” Says Juha Valvanne, CEO of Nosto.

Nosto is currently powering hundreds of online stores and close to 1 billion Nosto recommendations have been displayed to date. The company has been able to deliver impressive statistics of its effect, reporting average increases in conversion of over 70% for visitors who click on Nosto recommendations and increases in average order value of over 20% compared to visitors who do not click Nosto recommendations. The company’s international clientele includes multinational brands such as JOY, Angry Birds, Happy Angler and Intersport.

High Profile Recruits and European Headquarters in Berlin

Concurrently with its self-service launch, Nosto is boosting its global expansion strategy by opening Business Development headquarters in Berlin and making several high profile recruitments. Former Global Venture Development director Matti Rönkkö from Rocket Internet joins Nosto as Chief Commercial Officer to lead the expansion, bringing in new talent from Amazon and Google to strengthen Nosto’s core team in London and Berlin. Rönkkö has previously been involved with building up fast-growing international companies such as Foodpanda & Groupon.

“I am very excited to join Nosto as the market is hot for a solution like ours. For the last years I have had the pleasure of building some very fast growing global companies and worked with some top people in the online scene and I am now bringing my expertise and experiences into good use at Nosto. The team at Nosto is superbly talented and with the best product in the market and a growing network of dedicated partners. This is the perfect time to take the product global.” Says Rönkkö.

For more information please contact Jannica Nyman, Head of Marketing at Nosto

About Nosto

Nosto is an e-commerce software company providing a SaaS solution that transforms online shops from one-size-fits-all offerings to relevant, personalised experiences, updated dynamically and in real-time. Nosto tracks visitor behavior in online stores enabling merchants to tailor shopping experiences with automatic product recommendations based on individual behavioural data. For more information please visit like on Facebook or follow on Twitter.


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