PrestaShop and Nosto increase conversion rates by 68% for Planet Fitness

Paris, June 3rd 2015 – PrestaShop, the world’s leading open source ecommerce software powering over 230,000 active online merchants, and Nosto, the fastest-growing personalization solution in Europe, joined forces to improve the performances of Planet Fitness.

Planet Fitness, leader in the world of Fitness

Since its creation in 1996, Planet Fitness has taken a market leading position for professionals in the fitness industry, leveraging its extensive experience to provide quality service. Planet Fitness is a pioneer in launching new programs and innovations in the world of fitness and is a privileged partner of brands such as Reebok Textile.

Increase conversions while continuing to deliver an exceptional shopping experience

In the competitive industry of sports goods and fashion, Planet Fitness needs to constantly stay ahead of its competitors. To do so, they sought an easy and efficient way to boost their conversion rate & AOV while ensuring their customers the same exceptional shopping experience. Planet Fitness decided to turn to personalization, but wanted a solution that would be quick to setup, easy to manage and allow for immediate and visible results.

Nosto & PrestaShop, increased conversion 68%

Nosto was chosen as solution provider as it would allow Planet Fitness to easily display enterprise-level recommendations in real-time at a fraction of the usual cost, all from within the PrestaShop admin. With no upfront costs or fixed fees and a success-based pricing model, Nosto was the perfect choice for Planet Fitness: they were able to maximize their ROI with a trustworthy partner and manage recommendations from within PrestaShop with an easy-to-use Module.

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About PrestaShop

PrestaShop was founded in 2007 with a mission to provide world class ecommerce software for free through open source innovation. Today more than 200,000 ecommerce stores run on PrestaShop technology. The company provides software that enables users to have a fully functional online store at the lowest cost possible. The PrestaShop open source community includes 700,000 merchants, developers and web agencies from around the world. PrestaShop is the proud winner of the 2014 Best eCommerce Solution for SMB, from CMS Critic. PrestaShop has offices in the US and France, and is funded by XAnge Private Equity, Seventure Partners and Serena Capital.

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About Nosto

Nosto Solutions Ltd is an e-commerce software company providing a SaaS solution that transforms online shops from one-size-fits-all offerings to relevant, personalized experiences, updated dynamically and in real-time. Nosto tracks visitor behavior in online stores enabling merchants to tailor shopping experiences with automatic product recommendations based on individual behavioral data.

Founded in Helsinki in 2011, the company operates from offices in Berlin, London and Stockholm currently powering 7000+ online stores in over 100 countries. For more information please visit

Press contact

Sandra Fernandes
Global Corporate Communications Director
+33 (0)6 46 46 43 16