PrestaShop partners with Nosto to offer retailers enterprise-level personalization features

December 2, 2014 – PrestaShop, the world’s leading open source ecommerce software powering over 200,000 active online merchants, has partnered with Nosto, the fastest-growing personalization solution in Europe. The partnership will provide PrestaShop’s entire client base with access to enterprise-level product recommendation and personalization features within minutes.

Through the partnership announced today, retailers using PrestaShop’s ecommerce software will be able to offer their end customers an exceptional customer experience. With Nosto’s fast implementation and easy to use module, retailers are able to benefit from effects of personalized product recommendations, triggered emails and real-time analytics based on every end customer’s unique user behavior – increasing conversion and online sales as a result.

Nosto is powering over 2000 retailers globally including The ICONIC, Lush, Björn Borg and Bauhaus, and is reported to increase on average the conversion rate of end customers clicking on its recommendations by 65 % and average order value by 25 %.

“We want our e-merchants and online consumers to get the best out of PrestaShop and its partners. This partnership with Nosto gives our merchants enterprise grade product recommendations, a feature that adds even more diversity to PrestaShop’s already powerful software” declares Benjamin Teszner, CEO of PrestaShop. “Building partnerships with other industry leaders is just one of the ways we continually improve and adapt our software to our merchants’ needs.”

“We are excited about this partnership as it allows masses of PrestaShop retailers to benefit from enterprise level personalization technology. Nosto’s personalization solution helps people connect with the products they want across their entire shopping journey and our mission is to make online shopping more enjoyable by delivering customers personalized shopping experiences. This partnership strengthens Nosto’s position as the market leader in ecommerce personalization.” says Juha Valvanne, Founder and CEO of Nosto.

The Nosto module is available free of charge via native integration within PrestaShop’s Back Office as well as in PrestaShop’s Add-Ons marketplace. On activation, Nosto is fully supported in English, German, Spanish and French.


For more information

Jannica NYMAN – Nosto
Head of Marketing
+358 50 323 0519

Cindy DEGUINGAND – PrestaShop
PR Manager
+33 1 83 64 16 56


About Nosto

Nosto Solutions Ltd is an e-commerce software company providing a SaaS solution that transforms online shops from one-size-fits-all offerings to relevant, personalized experiences, updated dynamically and in real-time. Nosto tracks visitor behavior in online stores enabling merchants to tailor shopping experiences with automatic product recommendations based on individual behavioral data.

Founded in Helsinki in 2011, the company operates from offices in Berlin, London and Stockholm currently powering 2000+ online stores in over 60 countries. For more information please visit

About PrestaShop

PrestaShop was founded in 2007 with a mission to provide world class ecommerce software for free through open source innovation. Today more than 200,000 ecommerce stores run on PrestaShop technology. The company provides software that enables users to have a fully functional online store at the lowest cost possible. The PrestaShop open source community includes 700,000 merchants, developers and web agencies from around the world. PrestaShop is the proud winner of the 2014 Best eCommerce Solution for SMB, from CMS Critic. PrestaShop has offices in the US and France, and is funded by XAnge Private Equity, Seventure Partners and Serena Capital.

For more information, please visit