Transforming the way retailers deliver their customers personalized shopping experiences: Nosto’s cutting-edge tech is now patented

Helsinki, November 16, 2016 – Nosto, a personalization software solution for online retailers aiming to create a fully personalized customer journey through the use of real-time, targeted recommendations, has been granted two key patents relating to the way Nosto builds a real-time view of a retailer’s product catalogue and every visitor interacting without requiring a back-end integration or product feed; and how that data is shared with other service providers (eg ad networks).


The first patent was granted for Nosto’s innovative data collection, which circumvents the currently established method applied by most personalization solutions – using product feeds. Instead Nosto uses the visitors of the website to provide the product information. By adding just a few snippets of HTML and javascript code to the store, a real-time data exchange is set up between the retailer’s store and Nosto’s cloud. In this way Nosto is able to build a real-time view of a retailer’s product catalogue and profiles of every shopper interacting with it. This allows for easier, faster setup times, less technical risk, faster page loads and highly relevant product recommendations in real-time and across all channels. Additionally, a second patent was granted regarding the way Nosto shares the gathered product information and the shopper’s unique identifier with other service providers (eg. Google, Facebook and other ad networks). The unique approach is in stark contrast with the current method used by other personalization solutions that typically require a product feed and an often complicated, costly back-end integration. Additionally, the updates are typically scheduled at intervals meaning that the data is not always up to date.


“It’s said that the reason the Wright brothers were the first to fly is because they developed a way to iterate fast, enabling quick trial and error. Developing recommendations algorithms is similarly a very iterative process. By focusing on delivery and integration in the first place, we now have thousands of merchants using Nosto, enabling us to continuously develop our recommendations faster and faster with shorter iteration cycles. It is this innovation that has made it possible for Nosto to become the fastest growing personalization engine in the world,” commented Juha Valvanne, CPO and one of the founders of Nosto.


About Nosto

Nosto enables online retailers to deliver their customers personalized shopping experiences at every touch point, across every device. A powerful personalization solution designed for ease of use, Nosto empowers retailers to build, launch and optimize 1:1 multi-channel marketing campaigns without the need for dedicated IT resources. Over 20,000 ecommerce professionals in over 100 countries are using Nosto to grow their business and delight their customers. Nosto supports its retailers from its offices in Helsinki, Berlin, Stockholm, London and New York.

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