Guides and Reports
Featured
eBooks
[eBook] Scaling with Shopify Plus
How to overcome the challenges merchants face this year and grow your Shopify Plus store, while delivering the authenticity and relevance today’s customers crave.
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Webinars
[Webinar] Building relationships with online customers, sustainably
How to optimize your customer experiences, increase conversions, and drive brand loyalty with sustainable ecommerce.
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eBooks
[eBook] Why User-Generated Content & Why Now: Powering Ecommerce Success
Why visual user-generated content (UGC) for your ecommerce marketing campaigns? Read our eBook to discover how UGC can help ecommerce brands connect better with audiences.
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[eBook] Scaling with Shopify Plus
How to overcome the challenges merchants face this year and grow your Shopify Plus store, while delivering the authenticity and relevance today’s customers crave.
[eBook] Your Guide to Creating Superior Commerce Experiences
We’re entering the era of highly personalized online commerce experiences. Get our latest guide to discover how you can create better buying experiences for customers.
[eBook] Why User-Generated Content & Why Now: Powering Ecommerce Success
Why visual user-generated content (UGC) for your ecommerce marketing campaigns? Read our eBook to discover how UGC can help ecommerce brands connect better with audiences.
Black Friday and Cyber Monday 2021
Black Friday Cyber Monday (BFCM) 2021 proved to be different from any year before. In this report, we share performance data on millions of Nosto-powered […]
10 Ecommerce Marketing Tips for Black Friday & Cyber Monday
The holiday shopping season brings with it a fierce competition—kicking off with Black Friday and Cyber Monday (BFCM). Learn how to produce the eCommerce results […]
From Gen “Me” to Gen “See”: Dissecting the Generational Connections Between Brand and Consumers
How consumers interact with brands constantly changes with time, but do generations sometimes get stuck in their old ways? In order to uncover how different […]
The Future of eCommerce: Creating Authentic Shoppable Content Experiences
In the past year, eCommerce growth nearly tripled. This presented brands with new opportunities but also brought about new challenges. In this rapidly changing landscape, […]
A Retailer’s Definitive Guide to Shopify Store Optimization – APAC
In The Entrepreneur’s Guide To Commerce: A Retailer’s Definitive Guide to Shopify Store Optimization – APAC Edition, Shopify Plus and five best-in-class technologies share insights, expertise and examples of how APAC brands can tap into the Shopify ecosystem to enhance commerce experiences.
A Retailer’s Definitive Guide to Shopify Store Optimisation [European Edition]
In The Entrepreneur’s Guide To Commerce: A Retailer’s Definitive Guide to Shopify Store Optimisation, Shopify Plus and eleven best-in-class technologies share insights, expertise and examples […]
A Retailer’s Definitive Guide to Shopify Store Optimization [North American Edition]
In The Entrepreneur’s Guide To Commerce: A Retailer’s Definitive Guide to Shopify Store Optimization, Shopify Plus and thirteen best-in-class technology partners share insights, expertise and […]
The Future of Black Friday and Cyber Monday
Gain access to our BFCM rundown to dig into 2020 performance data by location, vertical, and more.
[Report] The Future of Beauty and Skincare Ecommerce: Trends to Watch in 2021
Beauty and Skincare, like many other verticals impacted by the COVID-19 pandemic, saw a significant shift in ecommerce performance throughout 2020. In an industry that […]
Preparing for the 2020 Holiday Season: eCommerce Strategies for Post-Pandemic Retail Success
It’s safe to say, nothing about 2020 has been normal—and this year’s holiday shopping season won’t be either. The COVID-19 pandemic has caused consumer behavior […]
REPORT: The State of Ecommerce 2020
Retail has been one of the hardest-hit industries in terms of being negatively affected by lockdowns and safety precautions being enforced to stop the spread […]
The Essentials of an Unforgettable Customer Experience
We’ve partnered with Adobe Commerce and select Premier Partners to help you diagnose and differentiate your brand to craft the ideal experience for your customers.
Future of Shopping Trend Book
Even before current events, ecommerce was approaching a period of great transformation. As the development of various technologies begins to impact the market, online retailers […]
Consumer Survey: Home and Garden Retail Goes Virtual
With people spending more time in their homes than ever before, it’s becoming more and more important for individuals to have the things around their […]
Ecommerce Tips & Tricks For Peak Season 2020
Join us for 12 days of tips and tricks for optimizing your online shopping experience for the most competitive holiday sale season for ecommerce to […]
The COVID-19 Recovery Playbook for Marketers
Consumer behavior and expectations are vastly different to what they were before the global coronavirus outbreak. And many marketers are now faced with lower budgets […]
Mastering Personalization: A Guide to Creating Transformative Experiences with Relevant Content
Explore the three key ingredients of a successful content personalization strategy and how you can action these concepts to increase conversion, reduce purchase barriers and deliver hyper-personalized shopping experiences at every stage of the buying journey.
REPORT: Effects of the Covid-19 Outbreak on Fashion, Apparel, and Accessory Ecommerce
UPDATED MAY 27TH 2020: Different ecommerce verticals are being affected by the COVID-19 outbreak in vastly different ways. Many retailers are reacting quickly and recovering […]
The State of Customer Experience: Market Trends, Consumer Insights & Strategies.
To analyze current shopper preferences in the market and help brands learn from retail leaders, we’ve commissioned a survey asking 1,100 consumers about their experiences […]
Redefining Your Influencer Marketing Program: Why Organic Influencers Are The Future of Influencer Marketing
Today’s social influencers are closer to reality TV stars than they are to your average consumer. While they might have tens of thousands, even millions, […]
Black Friday and Cyber Monday 2019: Trends, Data & Insights
Uncover past and present sales data, compare consumer behavior on BFCM vs. a typical shopping weekend and learn how ecommerce brands are battling the oversaturation of Black Friday/Cyber Monday shopping deals.
The Journey of a Gift: Optimize the Mobile and Online Shopping Experiences
Together with Magento and fellow Technology Partners, we’ve carved out your path to holiday success with ‘The Journey of a Gift’ — a step-by-step guide with the tips you need for a memorable and profitable holiday shopping season.
The Tech Stack You Need to Innovate Like Amazon
Together with industry experts in ecommerce, we’ve identified five aspects of the customer journey where Amazon excels. Discover tangible advice on how retailers can learn from Amazon and implement these tactics into their business.
Consumer Survey: Sustainability in Fashion Retail
Nosto commissioned an online survey to understand consumer perspectives around sustainability, and the results revealed a number of interesting insights and contrasts. Access our findings to discover what retailers need to know.
An Experience Your Customers Can’t Resist: Essential Technologies For An Irresistible Customer Experience
Magento and their Premier Technology Partners—Yotpo, Vertex, Temando, PayPal, Nosto, dotdigital, DHL, and Akeneo—have produced a guide to help you deliver an irresistible customer experience. It covers all aspects of the customer journey, from research to purchase, as well as the critical back-end technologies that make it happen.
Fashion Retail on the Go: Analyzing Last-Click Channel Contribution via Mobile
Fashion Retail on the Go analyzes data from a sample of 1.19 billion visits to Nosto-powered fashion stores. The goal: to understand which marketing channels are driving the strongest mobile performance for online fashion stores on a last-click attribution basis.
Influencing Travel: How to Turn Lookers into Bookers
It’s hard to overstate the impact social media has had on the travel industry. In this eBook, we’ll share results from our latest global consumer […]
Opportunities in Omnichannel: The retailer’s pocket guide to success
Want to deliver a personalized omnichannel experience to your customers? Download this pocket guide to explore 3 elementary steps you can follow to get started!
Stackla Survey Reveals Disconnect Between the Content Consumers Want & What Marketers Deliver
92% of marketers believe most or all of the content they create resonates as authentic, yet 51% of consumers say less than half of brands […]
Bridging the Gap: Consumer & Marketing Perspectives on Content in the Digital Age
Looking at both the consumer and marketer sides of the content equation, this survey uncovers the gaps between what consumers want and what marketers believe […]
The State of Fashion Ecommerce in 2019
To help fashion ecommerce companiesto build long-term 1:1 experiences with their customers, we’ve analyzed granular consumer behavior from 1.2 billion site visits across a wide cross-section of growth-stage online stores within the fashion industry.
Q1 Fashion Ecommerce Checklist
To prevent the ultimate sales wipeout during Q1, we’ve identified the top ecommerce personalization tactics to help retailers increase conversion and revenue during this challenging sales quarter.
The 2018 E-Commerce Holiday Calendar
Subscribe to Nosto’s 2018 Ecommerce Holiday Calendar and unlock 24 days of original ecomemrce content, industry insights and other surprises!
GUIDE: Ace the Online Customer Experience
Ever wondered what makes Amazon so great? We’ve outlined 5 key things in Amazon’s customer journey and together with our great partners put together a […]
Holiday Resource Center
Prepare to ace the holidays with our Ecommerce Holiday Handbook, a practical guide on 6 things you need to do before Black Friday, and video […]
Power Up Plus: 6 Technologies to Enhance Your Shopify Plus Store
Created in collaboration with subject-matter expert Partners across the Shopify Plus ecosystem, this guide highlights the top cutting-edge technologies you should focus on to increase your Shopify conversion rate and performance.
10 Food & Beverage Campaigns that Satisfied People’s Hunger for Authentic Visual Experiences
Food and beverages have always been at the center of human life, but in the last ten years they’ve also become a central focus of […]
The Definitive Guide to a Supercharged Magento Store
In this guide you’ll learn about the opportunities provided by the Magento ecosystem to empower your business growth. You’ll find customer behavior data, real-life examples and actionable next steps to take you all the way from theory to
execution.
Demystifying AI: How Data Science Will Transform Retail (US Version)
“Artificial Intelligence” (or “AI”) may be one of the hottest buzzwords in the world of retail, but its actual meaning draws a question mark in the heads of retailers worldwide: What is AI? And how can retailers apply this technology across their business to transform the retail experience?
Whitepaper: AI and Ecommerce
The effect of AI and machine learning on ecommerce is only set to increase. Together with our partners Vaimo, Klevu and dotmailer, we share insights on how retailers can adopt it in their businesses.
Visual Content Marketing Inspiration: 21 Campaigns That Captivated & Converted Consumers
In the last ten years there’s been an explosion of visual content unlike any other time in history. Today’s consumers crave visually engaging experiences, but […]
2017 Magento Year in Review
Download this free report to learn where your ecommerce business stands, built using proprietary data from over 900 Nosto-powered stores running on Magento in 2017.
Q1 Survival Guide – 2018 Edition
Q1 is a challenging time in ecommerce in terms of revenue and conversion. Learn how to navigate common roadblocks faced by retailers worldwide – plus tried-and-tested personalization strategies to conquer them.
Stackla Survey Finds Authenticity Drives Brand Affinity and Consumer-Created Content Influences Purchases
86 percent of consumers say authenticity is important when deciding what brands they like and support SAN FRANCISCO, Calif., November 9, 2017 – Stackla, the […]
The Ultimate Guide To Building An Effective User-Generated Content Strategy
User-generated content (UGC) has become the most trusted, memorable and influential content marketers can get their hands on. From awareness and consideration, through to purchase […]
The Ecommerce Holiday Handbook
The holiday season a crucial time for online retailers to set aside their festive hats (for a little while, at least), throw on their planner hats and strategize to maximize end-of-year ROI.