About this report

To better understand shopper affinities and trends in the Beauty and Skincare industry, Nosto commissioned a survey of 2,000 consumers (1,000 in the United States and 1,000 in the United Kingdom). The survey was conducted through online survey company Censuswide between October 21 and 27, 2020. In some questions, respondents were presented with a list of statements and asked whether they ‘strongly agree’, “somewhat agree’, ‘somewhat disagree’, or ‘strongly disagree’. In the data overview, “Strongly agree” and “somewhat agree” have been combined to get an estimate of the percentage that agreed. The same applies to questions where consumers responded with “very likely” and “somewhat likely”.

Top report takeaways:

  • Uncover specific shifts in consumer behavior (from purchases to product use) while shopping online and working from home
  • Learn the 9 factors that are influencing brand loyalty among multiple age groups
  • Discover the ethical factors influencing shoppers to buy from a beauty and skincare brand
  • Evaluate if your brand is truly engaging today’s beauty and skincare consumer – and where there’s room for improvement