10 Ecommerce Marketing Tips for Black Friday & Cyber Monday
The holiday shopping season brings with it a fierce competition—kicking off with Black Friday and Cyber Monday (BFCM). Learn how to produce the eCommerce results you desire during a critical time of year by being hyper-strategic in how you leverage data, technology, and content in this tip sheet full of tactical recommendations.
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Create better online holiday shopping experiences for consumers
Inside, you will find insights on how to:
- Provide relevant product recommendations to turn browsers into buyers
- Build segmentation blocks (it’s not as complicated as you think)
- Create a seamless multi-channel shopping experience
- Leverage user-generated content (UGC) to inspire people to purchase
- Shorten the customer journey with shoppable content;
- and much more
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