What can I catch up on here?
Session One – Join Nosto for a deep dive into the eCommerce strategy and success of international brand, Princess Polly, during this interview with their Global Director of IT, Donna Simoneau. They’ll hone in how a dynamic, multi-channel approach to personalization has lead to rapid growth and cross-border expansion for this leading fashion brand.
Session Two – Recent Nosto research revealed that Generation Z are retail’s most engaged and visual consumers: from the channels they use to interact with brands down to the content they consume to make purchase decisions. As the industry slowly eases into a new era of commerce experiences, how can brands tap into the revenue opportunities this generation of consumers provides? Tune in as James White, Nosto’s General Manager (UK) sits down with Skinnydip London and Champion to discuss the site experiences tactics they’ve implemented to appeal to the Gen Z consumer: from hyper-personalised homepage experiences to strategic merchandising, A/B testing and more.
Session Three – Pete Cassidy of Stackla sits down with Chief Brand Officer of apparel and accessories brand GymShark Noel Mack to discuss the content, community, and building a beloved brand at the intersection of the two. Listen in to hear Noel’s strategy behind when to use in-house versus user-generated content, what he thinks it means to build a community, and what his thoughts are on the future of brand-building.
Session Four – Join William Shatner, his business partner Paul Camuso, and Head of Corporate Development for Mike Tyson’s The Ranch Companies Chris Kanaley as they discuss building and growing ecommerce brands around emerging trends and verticals such as cryptocurrency, NFTs, and the cannabis and CBD industry. The conversation will be moderated by NES Chairman Jim Löfgren, and who knows maybe some other guests will make an appearance.
“Using Nosto, we are able to adapt our product recommendations to every individual behavior and sync with our custom audience segments to create truly unique experiences. The customers who interacted with Nosto’s recommendations had a conversion rate 3.5x and an average visit value 3.8x those who didn’t, and our average order value increased by 10%.”
Matthieu Galtié, Head of Digital, Volcom Europe
“It was great to have a dedicated team that was accessible to us as we navigated the Nosto implementation. We’re a very lean team, so whoever we partner with, must have excellent customer service when we need the support. Nosto has become an extension to our team.”
Berly Isaak, Senior Director Global Marketing, LeSportsac
“Nosto’s A/B Testing and Optimization allowed our team to quickly test different personalization strategies and learn valuable insights. We saw an 18% uplift in conversion within weeks on a single test — it was incredibly easy to set up and deploy. The tool automatically switched over the majority of the traffic to the winning variation freeing us from having to constantly monitor test results.”
Emily Andrews, VP of Ecommerce, Cynthia Rowley
“Nosto’s personalized product recommendations give us the ability to deliver highly relevant recommendations with a much larger variety of merchandising goals than native recommendations. The flexibility of the tool gives us a lot of added value, and their easy integration into Commerce Cloud made it so that the entire process was quick and painless.”