Real Brands, Real Results: Travel & Hospitality Edition
Listen as Dan Christian, Chief Digital Officer, The Travel Corporation (TTC), speaks about TTC’s user-generated content (UGC) marketing strategy across their global portfolio of brands including Trafalgar, Contiki, Busabout and Uniworld.
You’ll learn:
How Trafalgar has integrated UGC into their content strategy for more than 850+ destination pages
How Contiki utilizes the power of UGC and personalization for highly effective targeting
Other UGC strategies TTC is deploying to keep users engaged and promote bookings and conversions
Speaker:
Dan Christian
Chief Digital Officer
The Travel Corporation
“Using Nosto, we are able to adapt our product recommendations to every individual behavior and sync with our custom audience segments to create truly unique experiences. The customers who interacted with Nosto’s recommendations had a conversion rate 3.5x and an average visit value 3.8x those who didn’t, and our average order value increased by 10%.”
Matthieu Galtié, Head of Digital, Volcom Europe
“It was great to have a dedicated team that was accessible to us as we navigated the Nosto implementation. We’re a very lean team, so whoever we partner with, must have excellent customer service when we need the support. Nosto has become an extension to our team.”
Berly Isaak, Senior Director Global Marketing, LeSportsac
“Nosto’s A/B Testing and Optimization allowed our team to quickly test different personalization strategies and learn valuable insights. We saw an 18% uplift in conversion within weeks on a single test — it was incredibly easy to set up and deploy. The tool automatically switched over the majority of the traffic to the winning variation freeing us from having to constantly monitor test results.”
Emily Andrews, VP of Ecommerce, Cynthia Rowley
“Nosto’s personalized product recommendations give us the ability to deliver highly relevant recommendations with a much larger variety of merchandising goals than native recommendations. The flexibility of the tool gives us a lot of added value, and their easy integration into Commerce Cloud made it so that the entire process was quick and painless.”
Bianca Mercer, Ecommerce and Customer Services Director, Smythson
