Turn lookers into bookers by injecting authentic user-generated content into your travel marketing
56% of travellers
say user-generated content is the most
influential content type when making
52% of people
would give a brand permission to use
an image or video they posted of
a recent trip in their marketing.
Solving the challenges enterprise travel brands face
Whether it’s the resource drain that branded content demands or the fact today’s travel seekers simply need more authenticity, we can solve the challenges enterprise travel brands face through scalable, high-performing UGC.
Updating branded content is expensive
Visuals are fundamental to inspiring customers looking to travel, but their production doesn’t come cheap, and content budgets are limited.
Rather than creating content, our UGC solution helps you curate from an endless stream of freely-available customer content. This can be reused throughout your multi-channel marketing and continually refreshed at no extra cost.
People want real, not perfect
People have become numb to the swarms of polished branded visuals that seek to ‘sell’, responding better to customer content that simply cannot be manufactured.
User-generated content offers the most authentic, trusted, and relevant visuals. Our UGC platform lets you build experiences with these—promising authenticity while engaging and influencing booking decisions.
Enterprise brands need scale & efficiency
It’s not just the expense of branded-content production that prevents its scalability, but the team-time it drains to continually organise shoots and manage content thereafter.
User-generated content doesn’t need creating; it’s there waiting for you. Plus, our platform has comprehensive discovery tools and advanced filtering to quickly spot the best UGC available.
See our most popular guides for mastering UGC as a travel marketer
Travel is back. And so are the influencers! Why organic influencers are the future of travel marketingGET THE EBOOK
How travel marketers can craft an effective UGC strategy to build brand relevancy, authenticity and engagementGET THE EBOOK
Say hello to Nosto’s visual user-generated content platform
Inspire new holiday seekers and your existing advocates alike at every touchpoint, with authentic travel content that’s proven to perform, boosting engagement and driving bookings.
Core Platform Capability
Access a constant stream of authentic visuals
Use comprehensive content discovery tools to tap into the endless stream of authentic visuals that your customers share online every day.
Request and manage UGC rights with ease
Turn earned media into scalable, owned assets by easily obtaining rights to customers’ content with the speed of a simple hashtag.
Curate the best content from 25+ social networks
Make efficient and scalable content choices with the help of the most sophisticated smart curation platform available.
Showcase this UGC across digital touchpoints
Leverage authentic, trusted, and influential UGC across all your digital experiences to improve engagement and performance.
Get real-time predictive content recommendations and save time while delivering the best UGC, with Co-Pilot’s intelligence. Learn more.
Manage a rich library of UGC with a digital asset manager that offers real-time content discovery and predictive recommendations. Learn more.
Advanced Rights Management
Obtain rights to UGC through a particularly robust and customizable form method, and be able to trigger incentivisation within it. Learn more.
Find, engage and reward your best brand advocates to build rich libraries of authentic, high-quality content that delivers real ROI. Learn more.
Travel companies’ user-generated content success stories
Let your brand advocates tell your travel story with UGC
Get advice from our team of user-generated content experts on what opportunities there are for your travel brand. Our solution is platform-agnostic, easy to implement, and loved by marketers globally. Let’s see what we can do for you.