Nosto x NES – On Demand Version
Session One – Join Nosto for a deep dive into the eCommerce strategy and success of international brand, Princess Polly, during this interview with their Global Director of IT, Donna Simoneau. They’ll hone in how a dynamic, multi-channel approach to personalization has lead to rapid growth and cross-border expansion for this leading fashion brand.
Session Two – Recent Nosto research revealed that Generation Z are retail’s most engaged and visual consumers: from the channels they use to interact with brands down to the content they consume to make purchase decisions. As the industry slowly eases into a new era of commerce experiences, how can brands tap into the revenue opportunities this generation of consumers provides? Tune in as James White, Nosto’s General Manager (UK) sits down with Skinnydip London and Champion to discuss the site experiences tactics they’ve implemented to appeal to the Gen Z consumer: from hyper-personalised homepage experiences to strategic merchandising, A/B testing and more.
Session Three – Pete Cassidy of Stackla sits down with Chief Brand Officer of apparel and accessories brand GymShark Noel Mack to discuss the content, community, and building a beloved brand at the intersection of the two. Listen in to hear Noel’s strategy behind when to use in-house versus user-generated content, what he thinks it means to build a community, and what his thoughts are on the future of brand-building.
Session Four – Join William Shatner, his business partner Paul Camuso, and Head of Corporate Development for Mike Tyson’s The Ranch Companies Chris Kanaley as they discuss building and growing ecommerce brands around emerging trends and verticals such as cryptocurrency, NFTs, and the cannabis and CBD industry. The conversation will be moderated by NES Chairman Jim Löfgren, and who knows maybe some other guests will make an appearance.