Post-Purchase Upsell
for Shopify checkout

Right after a purchase, buying intent peaks. Tap into that moment with AI-powered product offers tailored to each shopper and shown immediately after checkout, unlocking additional revenue without adding friction.

See it in action

Aura

Turn every purchase into a
bigger win with personalized
post-purchase offers

Frictionless one-click offers

Let shoppers accept post-purchase offers with a single click, without re-entering payment details. It creates a seamless shopping experience for them and a risk-free, AOV-boosting upsell setup for you, with the original order fully preserved.

Highly-targeted offers for customer segments

Customize post-purchase offers for specific shopper segments, based on category or brand affinity, traffic source, lifecycle stage, and more. This allows you to align each offer with a clear objective, such as offering a stronger incentive to first-time buyers from paid ads to boost AOV, improve ROAS, and encourage repeat purchases.

AI-powered product recommendations

Make your upsells hit just right with product recommendations that predict what shoppers are most likely to buy—whether it’s a cross-sell from their recent order, a geo-targeted trending product, or a personalized suggestion based on their unique preferences. The result: unmatched relevance that drives higher conversions.

Powerful merchandising rules

Fine-tune your post-purchase upsell strategy to align with your business goals by applying merchandising rules that boost or bury products based on factors like category, brand, price, conversion rate, margin, and more—whether to surface high-margin items for profitability or promote slow movers to free up inventory.

Seamless setup, intelligent automation

Launch in minutes with no templates or developer work needed – your upsell offers match your Shopify checkout design out-of-the-box. Then create and manage upsell strategies effortlessly with a user-friendly, AI-powered platform that simplifies everything and eliminates manual workflows.

Earn more revenue with personalized
post-purchase offers

Intelligent
post-purchase upsell

experiences start with a CXP

Create hyper-relevant post-purchase upsell experiences with a CXP that combines cutting-edge search, merchandising and personalization capabilities

Explore the full platform

Read our post-purchase upsell resources

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Post-purchase Upsell FAQ

What is a post-purchase upsell?

A post-purchase upsell is a targeted product offer shown immediately after checkout, increasing average order value (AOV) by capturing buying intent with a frictionless one-click offer with no need to re-enter payment details.

Can I target post-purchase offers by segment?

Yes. Use Segment Targeting to personalize upsells by lifecycle stage, traffic source, or brand affinity. For example, offer stronger incentives to first-time buyers to improve return on ad spend (ROAS).

How does AI determine which products to recommend after checkout?

Nosto’s experience.AI™ uses self-learning algorithms to deliver:

– 1:1 personalized product recommendations
– Order-based cross-sells
– Geo-targeted trending products

Can I merchandise my upsell offers?

Yes. With Merchandising Rules, you can prioritize high-margin items, promote collections, or move slow inventory—while keeping recommendations relevant.

How do I measure my campaign performance?

Nosto provides built-in performance insights where you can monitor key ecommerce metrics such as Average Order Value (AOV) uplift, conversion rate (CVR), and the total additional revenue generated.

Can I A/B test upsell offers?

Yes, and with no need for dev work. Run A/B testing on discount types or product sets and automatically scale the top-performing variant.