[On Demand] Retail Masterclass Homeware – An In-Depth Look at IKEA’s UX, Personalization & UGC Strategy

Swedish retailer, IKEA, is a well-known leader in the homeware space but has traditionally focused primarily on physical retail. However, since the start of the COVID-19 pandemic, the retail giant has had no choice but to double down on e-commerce. In fact, record losses of up to 5% of sales in physical stores during lockdown lead to a drastic increase in online sales of up to 60%*.

In this virtual session featuring Nosto, Overdose Digital, and Stackla dived into IKEA’s online strategy, including tactical advice on how pieces of the world’s largest furniture retailer’s eCommerce presence can be replicated in order to aid growth for other online stores worldwide.