[On Demand] Retail Masterclass Homeware – An In-Depth Look at IKEA’s UX, Personalization & UGC Strategy

Swedish retailer, IKEA, is a well-known leader in the homeware space but has traditionally focused primarily on physical retail. However, since the start of the COVID-19 pandemic, the retail giant has had no choice but to double down on e-commerce. In fact, record losses of up to 5% of sales in physical stores during lockdown lead to a drastic increase in online sales of up to 60%*.

In this virtual session featuring Nosto, Overdose Digital, and Stackla dived into IKEA’s online strategy, including tactical advice on how pieces of the world’s largest furniture retailer’s eCommerce presence can be replicated in order to aid growth for other online stores worldwide.

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FEATURING

Kate Leske

Head of Customer Success North America at Nosto

Megan Degruttola

Director of Marketing at Stackla

Ryan Delaney

Chief Experience Officer at Overdose Digital

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Topics include:

A holistic look at how IKEA’s physical retail presence translates online
How the brand acts on each customer’s needs and purchasing behaviours across various digital channels
A deep dive into the user experience of their digital storefront
How they utilize user-generated content to build stronger relationships with their consumers

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