Get insights on your audience segments for a unified view of shopper activity and launch revenue-generating commerce experiences across the entire customer journey.
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Know what your shoppers want see on your store, before even they do

Drill deep into audience segments for precise personalization that converts

Gain a rich understanding of all your audience segments based on factors such as their life cycle stage, device type, traffic source, and more. Use this insight to then fuel relevant commerce experience strategies that maximize campaign ROI.

Stay one step ahead with key insights that enable you to be proactive

Uncover risks and spot untapped opportunities within audience segments, to take timely, informed actions. For instance, identify high-revenue categories getting low traffic from a segment and boost visibility for immediate gains.

Increase efficiency with digestible analytics in clear displays

Avoid the heavy lifting that typically comes with data analysis, instead glimpse at digestible charts and easily-to-consume dashboards so you waste no time in analyzing your audience.

Earn more revenue with
audience insights

4x increase in CVR by shortening path to purchase

“The more we can personalize the experience, the more we can understand who the shopper is and what’s going to help them convert and find something they love. That’s why we invested in Nosto in the first place.”

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100% increase in conversion rate across category pages

“We also ensured that the products shown are ones which are in stock, performing well and are available in a shopper’s preferred size, so we’re not wasting anyone’s time.”

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+37% in average order value across all segments

“The way Nosto allows us to put content pretty much anywhere on the site is really useful to us. Nosto’s platform makes it super easy for us to show information to certain groups of people, at a certain point in time.”

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Intelligent personalization
experiences start
with a CXP

Create hyper-relevant commerce experiences with a CXP that combines cutting-edge search, merchandising and personalization capabilities

Explore our platform

Read our audience insights

Product Release Up Your Marketing Strategy with Segment Explorer

Our new Segment Explorer allows you to access hundreds of data points about your customers and compare them against each other to discover not only which segments are the most valuable, but which product ranges, channels, and days of the week convert the best!

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Product Release New Targeting Options for Advanced Segmentation

With Nosto’s new targeting options, you can segment your shoppers better than ever before—so you can stop leaving money on the table, invest in more strategic customer targeting, and put your customers on the fast(er) track to checkout.

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Helping our customers succeed


Guided onboarding for fast time-to-value

your way

Set and forget or opt for detailed optimization


Live chat or email for round-the-clock assistance


Regular check-ins with customer success manager


Access the Nosto Academy and Help Center

Amazing ecomm tool
& customer support

“Nosto’s customer support couldn’t be better, our success manager is knowledgeable, attentive, and is always prepared to discuss better ways to optimize our brands.”

Exceptional support
and user‑friendly experience

“Nosto is an outstanding platform that exceeds expectations. Their exceptional customer support ensures prompt assistance, while the user-friendly interface simplifies everything.”

Truly amazing customer support

“We appreciate that the Nosto team is always available for us, from bi-weekly status calls to any one-off questions that come up. Their team has always supported us!”

Read about customer success