Category
Merchandising

Control product sorting on category pages using product attributes and performance metrics, and personalize these to both segments and individuals based on their preferences and affinities.
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Aura

Create and scale personalized category
page
experiences

Personalize product sorting around shopper intent and boost conversions

Balance performance-based sorting with personalization to ensure category pages boost the products based on shopper affinities. Ensure category sorting aligns with marketing campaigns, such as collection launches and specific promotions, by implementing merchandising rules that automate product prioritization.

Strategically control product visibility for greater revenue, margin, and conversions

Optimize product arrangement on different category pages to align with your business goals, such as boosting high-margin items to increase profitability, or top-converting products to power revenue.

Ensure category pages are reaching peak performance with smart A/B testing

Eliminate manual analysis and guesswork by measuring the impact of your category page merchandising, continuously optimizing it through A/B testing.

Earn more revenue with personalized
category pages
and strategic merchandising

8x return on investment using Category Merchandising

“Category Merchandising was profitable in less than a month. It’s definitely a significant revenue and growth driver for us. That’s not the case for every tool.”

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2x increase in CVR across category pages

“Before Nosto, we were just manually merchandising based on sales, inventory, high-performing products, and so on. But we sell 200-plus products online now, and to manage that…would simply take too long”

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+86% in average visit value using Category Merchandising

“One of the main advantages with Nosto is the improvement in the conversion rate and being able to show customers exactly what they’re looking for.”

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Intelligent category page
experiences start
with a CXP

Create hyper-relevant category page experiences with a CXP that combines cutting-edge search, merchandising and personalization capabilities

Explore the full platform

Read our commerce resources

Article How to Create the Best Category Pages

Up to 70% of online sales are from Category pages, which means every bit of real estate on these pages counts towards your success. See how to create the ideal category page to convert more customers and boost your sales.

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Article How to Use Nosto to Save $1M+

It may seem counterintuitive that spending more money can decrease total costs, but, with a platform like Nosto’s, you can actualize significant cost savings when applied intelligently. Here’s how.

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Helping our
customers succeed

Streamlined
go-live

Guided onboarding for fast time-to-value

Work
your way

Set and forget or opt for detailed optimization

Always
accessible

Live chat or email for round-the-clock assistance

Dedicated
CSM

Regular check-ins with customer success manager

On-demand
resources

Access the Nosto Academy and Help Center

Amazing ecomm tool
& customer support

“Nosto’s customer support couldn’t be better, our success manager is knowledgeable, attentive, and is always prepared to discuss better ways to optimize our brands.”

Exceptional support
and user‑friendly experience

“Nosto is an outstanding platform that exceeds expectations. Their exceptional customer support ensures prompt assistance, while the user-friendly interface simplifies everything.”

Truly amazing customer support

“We appreciate that the Nosto team is always available for us, from bi-weekly status calls to any one-off questions that come up. Their team has always supported us!”

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