We’re on a mission
to make every
impression relevant

We’re a Commerce Experience Platform (CXP) fuelled by customer, product, and content intelligence. Powered by experience.AI™, our platform gives brands a set of tools rooted in automation and AI that are intuitively designed to action data and increase online revenue.
1.5B+ daily product
recommendations served
36 different nationalities
within the team
18T+ shopper signals
200+ Nostonians pushing the
boundaries of commerce

Our story

Our journey began in 2013 with 3 founders and 1 goal: to enable brands and retailers to translate the personal touches of in-person shopping to the online world.

Founders (left to right), Jani Luostarinen, Antti Pöyhönen, and Juha Valvanne, were unsatisfied with the impersonal ecommerce experiences offered to shoppers and sought to turn these limitations into opportunities—creating a platform for retailers and ecommerce brands to deliver the experiences that shoppers deserve.

We’ve since developed the leading Commerce Experience Platform that’s loved today by brands across the world.

Our founders remain at the heart of our business, only now they’re joined by a talented crew of over 200 Nostonians, pushing the boundaries of commerce together.

Nosto [Finnish, noun]

The act of uplifting or raising
Our heritage is rooted in the Finnish word ‘Nosto’ and its meaning ‘to uplift’ or to ‘raise’.

Our Purpose
Our purpose is to make commerce lovable for everyone. Lovable for those at brands who manage commerce, and loveable for their customers who engage with them daily.

Our Mission
We can only uplift the experience and make it loveable if we achieve our mission of making every impression relevant.

Our Vision
When we achieve our purpose and our mission, we move toward our ultimate vision: a world in which every interaction between a brand and a human is intelligently personalized.

Worldwide offices and teams

We have over 200 team members in more than 9 different office locations including: London, Paris, New York, Stockholm, Salzburg, Sydney, Helsinki, Berlin, and Kaunas. But office locations don’t define us. We operate a remote-hybrid policy which means we get access to the most talented people around the world to make up our diverse and inclusive teams. This means we can continue to innovate fearlessly (one of our key values).

Careers at Nosto
Advancing AI in commerce

We’ve a history of innovation and are constantly striving for more, both in terms of our culture as well as our product offering. Our vision is a world in which every single interaction between a brand and a human is intelligently personalized. In order to realize this vision, we must continually pioneer and innovate in our product and technological offering. This is evidenced in our proprietary AI and algorithms, for which we have secured patents.

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