Commerce Experience
Examples

VIP segment traffic is shown an early access sale homepage banner that gives them the ability to shop their sale before everyone else.

Kitlocker appreciates the search intent as soon as a user begins to type. See below: specifically, how, when a user types “ad” into their search bar, it suggests “Adidas” as a keyword, and dynamically updates the results page with Adidas products.

Casio deployed an effective retention campaign on their PDPs using behaviorally triggered Pop-Ups offering a discount code that appears when shoppers copy a product SKU—as though they’re going to search for the product elsewhere. Crucially, this was a smart way of encouraging conversions while maintaining brand integrity by avoiding site-wide discounts.

Repeat visitors who haven’t made a purchase are shown personalized “continue browsing” recommendations based on their browsing history from past visits. This allows the shopper to jump back into where they left off. The copy onsite becomes more product-specific as this audience is in the “consideration” stage of the buying process and helps educate them to make an informed purchase.

Natural Life has implemented a reorder experience into their shopping flow making it easy for shoppers to purchase the same item over and over. Since the Natural Life team realized many of their products are so beloved and continuously reordered, this was a no-brainer.

Nosto’s search is able to understand complex queries, as well as true user intent, using natural language processing (NLP) and self-learning algorithms. After implementing this, Perry Ellis was able to interpret the query “white shirt” and show clothes that fit that description, rather than surfacing t-shirts and other items that are white.