Resources

Black Friday and Cyber Monday 2019: Trends, Data & Insights

Uncover past and present sales data, compare consumer behavior on BFCM vs. a typical shopping weekend and learn how ecommerce brands are battling the oversaturation of Black Friday/Cyber Monday shopping deals.

5 Bright Onsite Personalization Optimizations for Black Friday Weekend

In this webinar, we reveal low-effort, high-impact tests and optimizations you can implement to improve your site's performance during one of the busiest online shopping weekends of the year. Additionally, review performance numbers from last year's Black Friday shopping weekend to reinforce the importance of maximizing your performance.

Introducing A/B Testing & Optimization with Nosto

Are you testing onsite experience variations and optimizing your site content for each individual visitor? We sat down with lifestyle brand Cynthia Rowley to reveal how they are doing this successfully with Nosto's A/B Testing & Optimization - and how other retailers can do the same.

Mastering Personalization: A Guide to Creating Transformative Experiences with Relevant Content

Explore the three key ingredients of a successful content personalization strategy and how you can action these concepts to increase conversion, reduce purchase barriers and deliver hyper-personalized shopping experiences at every stage of the buying journey.

Segmenteringsstrategier & Testningstekniker som hjälper dig fatta rätt beslut

In this webinar, Nordic CSM Nathalie Håkansson goes through strategies and tactics that you as a retailer can use to make data-driven decisions. What role does segmentation and A/B testing play in a successful optimization strategy? Plus, examples of 6 tactics Nosto clients have deployed – and you can too – to drive the best possible results . (Please note: this webinar is hosted in Swedish.)

The Journey of a Gift: Optimize the Mobile and Online Shopping Experiences

Together with Magento and fellow Technology Partners, we’ve carved out your path to holiday success with 'The Journey of a Gift' — a step-by-step guide with the tips you need for a memorable and profitable holiday shopping season.

The Tech Stack You Need to Innovate Like Amazon

Together with industry experts in ecommerce, we've identified five aspects of the customer journey where Amazon excels. Discover tangible advice on how retailers can learn from Amazon and implement these tactics into their business.

The Future of Fashion Shopping: An Interactive Digital Guide

Eager to discover which trends are influencing the future of fashion shopping? From visual search to sustainable fashion, we’ve created an interactive roundup up the latest data-driven insights and innovation driving growth for fashion retailers worldwide.

Consumer Survey: Sustainability in Fashion Retail

Nosto commissioned an online survey to understand consumer perspectives around sustainability, and the results revealed a number of interesting insights and contrasts. Access our findings to discover what retailers need to know.

Webinar: Maximizing Your Magento Upgrade

We sit down with fashion brand St. John Knits’ to discuss the journey of their migration to Magento 2, including their most critical challenges, benefits and results.

Webinar: Top Trends in Fashion Retail

Join Jim Löfgren, CEO of Nosto, and Rob Trauber, CEO of fashion brand Johnny Was, as they discuss the current and potential opportunities and challenges influencing the future of fashion ecommerce.

Webinar: Key Trends in Personalised User Experiences for Fashion and Beauty

We reveal the top trends influencing customer experience in 2020 and beyond. These trends will focus on 2 critical areas of digital commerce.

An Experience Your Customers Can’t Resist: Essential Technologies For An Irresistible Customer Experience

Magento and their Premier Technology Partners—Yotpo, Vertex, Temando, PayPal, Nosto, dotdigital, DHL, and Akeneo—have produced a guide to help you deliver an irresistible customer experience. It covers all aspects of the customer journey, from research to purchase, as well as the critical back-end technologies that make it happen.

Fashion Retail on the Go: Analyzing Last-Click Channel Contribution via Mobile

Fashion Retail on the Go analyzes data from a sample of 1.19 billion visits to Nosto-powered fashion stores. The goal: to understand which marketing channels are driving the strongest mobile performance for online fashion stores on a last-click attribution basis.

Opportunities in Omnichannel: The retailer’s pocket guide to success

Want to deliver a personalized omnichannel experience to your customers? Download this pocket guide to explore 3 elementary steps you can follow to get started!

Webinar: Opportunities in Omnichannel

To explore the growth opportunities ahead for multichannel retailers, join us for a special webinar, Opportunities in Omnichannel: 3 Ways to Increase Customer Engagement Through Omnichannel Personalization. In this discussion, we’ll explore the fundamental must-know’s of omnichannel retail and 3 strategic ways to leverage this strategy to foster forever customers.

Webinar: Creating a Customer-Centric Customer Experience

Hear our search, personalization and review experts discuss tactics employed by two merchants and how these tactics together help the customer with their shopping – and how this affects the retailers' bottom line.

The State of Fashion Ecommerce in 2019

To help fashion ecommerce companiesto build long-term 1:1 experiences with their customers, we’ve analyzed granular consumer behavior from 1.2 billion site visits across a wide cross-section of growth-stage online stores within the fashion industry.

eCommerce Fashion Week Webinar Series

A webinar series aimed at helping fashion brands worldwide understand the ongoing paradigm shift within the fashion commerce industry, how it affects the expectations and behavior of their customers, and how these insights can be used to craft an authentic brand and meaningful connections to their customers.

Q1 Fashion Ecommerce Checklist

To prevent the ultimate sales wipeout during Q1, we’ve identified the top ecommerce personalization tactics to help retailers increase conversion and revenue during this challenging sales quarter.

The 2018 E-Commerce Holiday Calendar

Subscribe to Nosto's 2018 Ecommerce Holiday Calendar and unlock 24 days of original ecomemrce content, industry insights and other surprises!

GUIDE: Ace the Online Customer Experience

Ever wondered what makes Amazon so great? We’ve outlined 5 key things in Amazon’s customer journey and together with our great partners put together a guide on how you as a retailer can implement Amazon tactics in your store.

Essential Tactics to Win at Black Friday

Black Friday weekend is one of the most epic sales weeks in your ecommerce calendar. Is your store fully prepared to handle the increase in traffic, potential profit hits and competition from other retailers and come out swinging?

Holiday Resource Center

Prepare to ace the holidays with our Ecommerce Holiday Handbook, a practical guide on 6 things you need to do before Black Friday, and video inspiration through the Last Chance Holiday Webinar.

Commerce Strategies for the Holiday Rush

Learn how to make this year's the most profitable season yet (all while keeping your sanity) with these actionable tips. We've helped fuel Shopify Plus merchants to industry-leading success - let yours be the next!

Power Up Plus: 6 Technologies to Enhance Your Shopify Plus Store

Created in collaboration with subject-matter expert Partners across the Shopify Plus ecosystem, this guide highlights the top cutting-edge technologies you should focus on to increase your Shopify conversion rate and performance.

AI Deep Dive: How Data Is Powering the Ecommerce Experience

Listen in as Magento and Nosto explore the inner workings of AI in today's ecommerce world and discover how Nosto places an emphasis on data to tailor the shopping journey for each and every customer.

The Definitive Guide to a Supercharged Magento Store

In this guide you’ll learn about the opportunities provided by the Magento ecosystem to empower your business growth. You’ll find customer behavior data, real-life examples and actionable next steps to take you all the way from theory to execution.

Introducing Nosto’s new AI powered products

On September 5, 2018 Nosto released its new AI-powered Segmentation & Insights and Onsite Content Personalization offerings. Watch the product release webinar here!

What Every Retailer Should Know About GDPR

To help ecommerce retailers remain GDPR compliant, we’ve put together a rundown of everything you should know regarding GDPR – as well as what Nosto has put in place to help ensure our clients abide by GDPR regulations.

Demystifying AI: The On-Demand Training Series

We’ve created an on-demand, 4-part video training series for you to explore AI and its technologies in your own time!

Demystifying AI: How Data Science Will Transform Retail (US Version)

"Artificial Intelligence" (or "AI") may be one of the hottest buzzwords in the world of retail, but its actual meaning draws a question mark in the heads of retailers worldwide: What is AI? And how can retailers apply this technology across their business to transform the retail experience?

7 Simple Ways to Get the Most Out of Nosto This Summer

The Nosto Nordic customer success team teamed up and put together 7 simple ways in which you can use Nosto to give you peace of mind as you head off on summer vacation.

Whitepaper: AI and Ecommerce

The effect of AI and machine learning on ecommerce is only set to increase. Together with our partners Vaimo, Klevu and dotmailer, we share insights on how retailers can adopt it in their businesses.

Demystifying AI: How Data Science Will Transform Retail (EMEA Version)

Artificial Intelligence may be one of the hottest buzzwords in the retail world, but what does this term actually mean to them and how can it be leveraged to help transform the retail experience? This white paper, created in collaboration with Retail Week, explores the intricate world of AI via in-depth industry research.

Social Commerce Week: Panel discussion – Pura Vida Bracelets and Getting it Right on Social

Pura Vida Bracelets has become a multimillion-dollar ecommerce company growing 50% year-over-year, with a commitment to giving back to the community. Tune into this panel discussion to discover the secrets behind Pura Vida's success on social, as well as actionable tips from industry experts on how to set yourself up for success.

Social Commerce Week: Visual Commerce in the Time of Instagram

In this session, Nosto's very own Senior Frontend Developer, Jacopo Carassai, dives into how Nosto customers can create visually compelling on-site recommendations using templating tools. Learn e.g. how to connect Nosto with a third party UGC provider and add UGC variables to Nosto.

Social Commerce Week: Visual Marketing Done Right – Strategies to Maximize Authenticity Across All Touch Points

Watch to learn how top-performing brands such as NYX leverages UGC across their marketing channels to deliver visual authenticity across all touch points – creating unique and improved user experiences, stronger brand equity, and driving revenue.

Social Commerce Week: How to Leverage Ratings & Reviews and UGC in Nosto Recommendations

Watch this session by Nosto Head of Customer Success for UK and Ireland, Cristina Alfonso, who demonstrates how ecommerce professionals using Nosto can leverage UGC to power onsite recommendations and Facebook and Instagram ads.

Social Commerce Week: Crowd Mentality as a Revenue Channel for Social Selling

How should online brands leverage social media and human psychology for increased revenue in the 21st century? Why does the approval of others weight so heavily on our decisions? And more importantly - whats in store for social commerce.

2017 Magento Year in Review

Download this free report to learn where your ecommerce business stands, built using proprietary data from over 900 Nosto-powered stores running on Magento in 2017.

Q1 Survival Guide – 2018 Edition

Q1 is a challenging time in ecommerce in terms of revenue and conversion. Learn how to navigate common roadblocks faced by retailers worldwide - plus tried-and-tested personalization strategies to conquer them. 

The Last Chance Holiday Webinar

Get your 3 month plan to excel in November, December and January and kick off 2018 with a bang!

Last Chance Ecommerce Guide to the Holidays

In this webinar, you will find actionable tips to increase revenue during the holiday months of November, December and January.

The Definitive Guide to a Supercharged Magento Store

In this guide you’ll learn about the opportunities provided by the Magento ecosystem in empowering your business growth. You’ll find customer behavior data, real-life examples and actionable next steps, to take you all the way from theory to execution.

How to get the biggest bang from your Facebook bucks

Watch this Nordic customer webinar with exclusive insight on our Facebook Custom Audiences support as well as practical tips we've built up for you to leverage in Q4.

The Ecommerce Holiday Handbook

The holiday season a crucial time for online retailers to set aside their festive hats (for a little while, at least), throw on their planner hats and strategize to maximize end-of-year ROI.

Ecommerce Guide to Facebook and Instagram Audiences

Facebook holds a near infinite amount of data about its users, which allows advertisers to target an audience more precisely than ever before. But how do you find the right audience for your brand?

Instagram 101

Everything you need to know to get started with successfully displaying your products on Instagram to the right users at the right time.

Facebook Dynamic Product Ads. More Relevant Retargeting for Higher Return On Ad Spend

Facebook Dynamic Product Ads are one of the most effective ways to retarget your customers, with a captive audience of 1.86 billion and an average of 12x ROAS. Watch the recording of the CMO-hosted webinar to find out how to leverage them.

The Ultimate Guide to Facebook Dynamic Product Ads

Facebook Dynamic Product Ads are one of the most effective ways to retarget your customers, with a captive audience of 1.86 billion and an average of 12x ROAS - see huge improvements in your social advertising today!

The Anatomy of a Successful Ecommerce Store

Creating an attractive, well-functioning, fully optimized ecommerce website is a daunting task and one that is ripe with potential pitfalls. But while each site is unique, there are best practices that you should be following.

2016 Magento Year in Review

Learn where your store stacks up by downloading this free report, built using propriety data from over 800 million visits to Magento stores in 2016.

Turning holiday shoppers into customers for life

Unwrapping the secrets to holiday success with Nosto

In this Nosto Client Exclusive Webinar we run through how to tackle Q4 challenges and help you succeed during the holiday period and beyond using Nosto.

European Online Fashion Report 2016

Nosto’s European Online Fashion Report 2016, using proprietary data that analyzes over 241 million visits from merchants across Europe.

6 things you need to do to be prepared for Black Friday, Cyber Monday and beyond

They say the early bird catches the worm, which is why when it comes to the biggest shopping dates of the year preparation is key!

Creating an effective ROAS by Personalizing the Facebook experience

Want to reach your ideal customers in a marketplace of 1.6 billion people? Want to drive quality traffic to your store and generate an effective return on your marketing spend? Facebook advertising could be the answer as it allows you to attract, convert and retain quality traffic to your store easily!

How to Increase Customer Retention with Personalization

Part Four of the Nosto Complete Guide to Ecommerce Personalization.

How To Drive Increases In Conversion With Personalization

Part Three of the Nosto Complete Guide to Ecommerce Personalization.

How To Drive Quality Traffic To Your Store Using Personalized Advertising

Part Two of the Nosto Complete Guide to Ecommerce Personalization.

Ultimate Q1 Survival Guide

The start of the new year can signal a host of obstacles for those in the ecommerce business, with the bottom line often being the first thing to suffer.

The Future of Fashion Retail

As a commerce industry fashion has always lead the way when it comes to attentive customer service and luxury in-store experiences. But how do you replicate this online?

How to tailor the customer journey for successful seasonal shopping on Shopify

How to tailor the customer journey for more successful seasonal shopping on Magento

An Introduction To Personalization

Part One of the Nosto Complete Guide to Ecommerce Personalization.

11 Tips To Increase Your Conversion Rate During This Holiday Season.

Dust off Your Jingle Bells! By following these 11 tips – from reducing bounce rate to sending abandoned cart emails – you will increase conversion and sales over the holiday season without requiring any additional resources or marketing spend!

The Ultimate Summer Ecommerce Checklist: 11 Last Minute Tips For Your Online Store

In the same way that there are summer essentials for your holiday suitcase, there are also summer essentials for you online store. With that in mind, we’ve put together a definitive list of items that you should pack into your ecommerce strategy this season...

Start the new year with a bang: 8 Dynamite Tips to Make the Most of the January Sales

To help you make the most of the January sales period we put together 8 dynamite tips - from leveraging holiday shoppers to rewarding your loyal customers - that will ensure you kick start 2015 with a bang!

How to Optimize your Shopify Store for the Holiday Season!

Get ready to rock around the Christmas tree! We've listed 10 quick wins for Shopify retailers to increase conversion and sales merchants can put in place in no time to optimize their stores this holiday season.

8 Sizzling Tips to Make an Etailer’s Summer

By following these 8 tips for the summertime - from automating your marketing process to delighting summer shoppers - you will be able to sit back, pop up your feet, put those sunglasses on and enjoy the summer!

Avoid the New Year Slump: 10 Tips to Maximize Your January Sales

From optimizing your landing page to reactivating customers acquired over the holidays, these 10 tips are designed to increase conversion and average order value and delight your customers.