Content
Personalization

Personalize all content elements of your commerce site, including hero banners, videos, copy, menus, logos, content tiles, and layouts for any segment in real-time.
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Aura

Personalize content for revenue-generating commerce experiences

Increase engagement by delivering personalized content experiences

Deliver unique and relevant content experiences across your store to make the shopping experience more engaging and differentiated. Tailor content campaigns to shoppers’ affinities, lifecycle stage, demographics, and more, driving engagement, brand attachment, and customer lifetime value.

Fuel efficiency by effortlessly managing
content personalization campaigns

Dynamically insert and replace content elements on a page directly from the Nosto platform, reducing the need for extensive development time and enabling faster campaign launches.

A/B test all your content campaigns to increase performance and impact

Conduct A/B tests on any of your content campaigns to explore how different iterations can impact performance, using winning variants thereafter to maximize impact.

Earn more revenue with content personalization

37% increase in AOV using Content Personalization

“I’m always impressed by Nosto’s ability to segment shoppers and in turn, serve up personalized and targeted Klarna content, based on their shopping behavior. It’s a game changer and the results really do speak for themselves!”

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28% increase in engagement for top performing segments

“I find that one of Nosto’s great qualities is that it is very straightforward to use, much more user-friendly than other programs I’ve worked with. The recommendations especially are really easy to use; they’re great and you don’t have to meddle in the rules.”

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88% increase in CVR by personalizing homepage experiences

“The ability for us to target customer segments and provide a more personalized experience, coupled with the Nosto testing functionality has really enabled us to take huge steps forward in providing a better online experience for our customers.”

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Intelligent content
personalization
starts
with a CXP

Create hyper-relevant commerce experiences with a CXP that combines cutting-edge search, merchandising and personalization capabilities

Explore our CXP

Read our personalized content resources

Article Content Personalization Strategies

In our Mastering Personalization guide, we reveal how retailers can create a successful content personalization strategy that fosters satisfied, longtime customers.

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Article 5 Personalized Content Examples

Personalized content ensures higher customer satisfaction and retention rates, both of which result in higher bottom lines for businesses. To turbocharge your content strategy, here are five top-tier brand examples.

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Helping our
customers succeed

Streamlined
go-live

Guided onboarding for fast time-to-value

Work
your way

Set and forget or opt for detailed optimization

Always
accessible

Live chat or email for round-the-clock assistance

Dedicated
CSM

Regular check-ins with customer success manager

On-demand
resources

Access the Nosto Academy and Help Center

Amazing ecomm tool
& customer support

“Nosto’s customer support couldn’t be better, our success manager is knowledgeable, attentive, and is always prepared to discuss better ways to optimize our brands.”

Exceptional support
and user‑friendly experience

“Nosto is an outstanding platform that exceeds expectations. Their exceptional customer support ensures prompt assistance, while the user-friendly interface simplifies everything.”

Truly amazing customer support

“We appreciate that the Nosto team is always available for us, from bi-weekly status calls to any one-off questions that come up. Their team has always supported us!”

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