Mastering Personalization: A Guide to Creating Transformative Experiences with Relevant Content

Personalized content is vital to capturing and maintaining customers’ attention in today’s market

In fact, 66% of consumers simply will not purchase from a brand whose content is not tailored to their interests, which means a brand loses the potential to convert almost two-thirds of the consumer pool if they aren’t personalizing the content in their shopping experience.

In this guide, we explore:

How you can create a successful content personalization strategy across the customer lifecycle
Best practices for optimizing content based on customer behavior
Detailed examples of merchants deploying successful content personalization strategies in the real world

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