Mastering Personalization: A Guide to Creating Transformative Experiences with Relevant Content
Personalized content is vital to capturing and maintaining customers’ attention in today’s market
In fact, 66% of consumers simply will not purchase from a brand whose content is not tailored to their interests, which means a brand loses the potential to convert almost two-thirds of the consumer pool if they aren’t personalizing the content in their shopping experience.
In this guide, we explore:
- How you can create a successful content personalization strategy across the customer lifecycle
- Best practices for optimizing content based on customer behavior
- Detailed examples of merchants deploying successful content personalization strategies in the real world
How successful is your content personalization strategy?
Find out how you increase conversion, reduce purchase barriers and deliver hyper-personalized shopping experiences at every stage of the buying journey.