Power Authentic Consumer
Marketing with User-Generated Content
Engage and energize consumers with compelling, real customer stories.
Consumers Trust and Share Social Content
Consumers have always considered word-of-mouth recommendations the most credible source of product advertising. Now social networks are enabling people to share more than ever, causing consumers to turn to this trusted social content to discover and research products.
76% of CPG shopping trips start online and many consumers continue researching products and comparing products on smartphones.
92% of consumers trust earned media more than any form of advertising.
Millennials are 1.6X more likely to use digital channels to learn about new products.
Harness the Power of Social Content
Marketers no longer need to rely on brand-centric marketing which is expensive, unengaging and difficult to scale. Now they can leverage user-generated content (UGC) to cut through the noise online and start reaching consumers with the genuine, relatable and personalized content they seek when making purchasing decisions.
Top CPG brands – including Kellogg’s, Lush, Red Bull, Sony and Unilever – use Stackla’s leading UGC platform to easily and scalably discover, curate, engage, and analyze their most powerful customer stories across all their marketing touchpoints.
Today, 80 percent of car buyers said they were more likely to turn to their social network for car buying advice than a car salesperson. Find out how top automotive brands, like Kia, Subaru and Toyota, are providing auto buyers with the authentic, relatable content they seek when deciding on a new vehicle.
Travel & Hospitality
Travelers seek meaningful experiences, with 83 percent using social networks as sources of travel inspiration. Find out how global travel brands, such as Expedia, Air France, Virgin Holidays and Carnival Cruises, are providing travelers with the compelling social content they seek for inspiration and validation when booking their next adventures.
Today’s shoppers increasingly look to social content when discovering, considering, purchasing and promoting everything from apparel and accessories to footwear and home goods. Learn why brands like Kathmandu, New York & Company, Kmart and more leverage Stackla to reduce shopping cart abandonment rates and drive sales.
Consumer Packaged Goods (CPG)
With 76 percent of CPG shopping trips starting online, consumers are turning to trusted social content to discover and research products. Learn how leading consumer brands, like Kellogg’s, Lush and Unilever, are cutting through the noise online to reach consumers with the genuine, personalized content they seek when making buying decisions.
Food & Beverage
People are sharing more food and beverage inspired-content than ever before, and over half of Millennials food and drink purchases are influenced by this trusted social content. Learn how leading food and beverage brands, like Pernod Ricard, Heineken, Nestle and McDonald’s, are cutting through the noise to reach consumers with the genuine, relatable content they seek when making purchasing decisions.
Over 100 digital and development agencies lean on Stackla as an integral part of their campaign delivery infrastructure. Learn why agencies who understand the value of dynamic, authentic content work with Stackla to deliver lifts in brand engagement, trust and sales for their top clients.
Your students, faculty and alumni are what make your university special. By tapping into user-generated content, you can shine a spotlight on their stories – helping your university stand out in an authentic and compelling way.
Your supporters are your best marketers, and they’re sharing their stories on social networks. Learn how leading nonprofits like ONE, No Kid Hungry and the World Wildlife Foundation (WWF) magnify the reach of supporters’ stories and inspire greater activism with authentic social content.