These days, nobody books a trip without researching it online first. But is your travel and hospitality brand breaking through to reach, inspire and motivate people to make the leap from browser to guest?
In this webinar, Outrigger Hotels and Resorts’ Social Media Strategist, Laura Essenberg, shares how this Hawaiian-based premier hotel brand is integrating traveler-created visual content across their Sitecore-powered site as a powerful form of social proof — helping to boost engagement and drive bookings.
View this webinar to learn:
- Why user-generated content is transforming travel marketing
- Outrigger’s UGC platform evaluation process
- How Outrigger implemented a successful UGC web strategy
- Creative campaigns Outrigger has created around UGC