Deliver personalized experiences directly in your mobile app
Retain the attention of shoppers and drive higher revenue per visit in your mobile app with native personalized content and product recommendations.
Use cross-channel behavioral and transactional data to personalize your in-app experience
Convincing shoppers to download and engage with a mobile app is difficult enough. By using cross-channel data to personalize the content, message, and product recommendations in-app, retailers can create mobile experiences that not only convince shoppers to download and engage with their apps but also drive purchases.
Improve in-app engagement with dynamic content personalized to shoppers’ cross-channel behavior
Deliver personalized mobile app experiences tailored to each shopper’s in-app and cross-channel behavior. Customize in-app visuals and messaging according to each shopper’s behavioral and transactional data in order to create more engaging mobile experiences. Personalize everything from the message displayed on the app home screen to how possible payment methods are presented.
Nosto uses GraphQL to fetch and display personalized product recommendations and content across different touchpoints.
The commerce experience platform for people who run ecommerce
Increase in-app purchases with relevant product
The look and feel of product recommendations is just as important to their effectiveness as the relevance of the products within them. With mobile app personalization, you can leverage all of the same data and filtering options as our onsite product recommendations in a ready-for-mobile format. Mobile-friendly product recommendations make sure none of that precious space goes wasted.
Foster loyalty by building cross-channel profiles that consist of data from desktop, in-store, and mobile
Build and leverage omnichannel profiles of your shoppers regardless of what devices they use by tracking onsite, in-app, and in-store data. Use in-app data to inform onsite and in-store experiences to ensure consistency and maximize effectiveness. Likewise, personalize your mobile app experience in real-time so that behaviors on all other channels are accounted for.
Decrease the load on your app with GraphQL data query
By using GraphQL instead of the standard REST API, we’ve optimized our in-app personalization capabilities to ensure you can deliver personalized mobile experiences as quickly and effectively as possible. This minimizes the amount of data retrieved in each query by eliminating anything unnecessary, and creates more stability by allowing the client to define the data structure.
“Using Nosto, we are able to adapt our product recommendations to every individual behavior and sync with our custom audience segments to create truly unique experiences. The customers who interacted with Nosto’s recommendations had a conversion rate 3.5x and an average visit value 3.8x those who didn’t, and our average order value increased by 10%.”
Matthieu Galtié, Head of Digital, Volcom Europe
“It was great to have a dedicated team that was accessible to us as we navigated the Nosto implementation. We’re a very lean team, so whoever we partner with, must have excellent customer service when we need the support. Nosto has become an extension to our team.”
Berly Isaak, Senior Director Global Marketing, LeSportsac
“Nosto’s A/B Testing and Optimization allowed our team to quickly test different personalization strategies and learn valuable insights. We saw an 18% uplift in conversion within weeks on a single test — it was incredibly easy to set up and deploy. The tool automatically switched over the majority of the traffic to the winning variation freeing us from having to constantly monitor test results.”
Emily Andrews, VP of Ecommerce, Cynthia Rowley
“Nosto has been an incredible time-saver and has expanded our customization far beyond basic product recommendations. The platform itself is very user-friendly and provides helpful, granular insights on how the campaigns are performing.”
Ian Leslie, CMO, Industry West
“Nosto’s personalized product recommendations give us the ability to deliver highly relevant recommendations with a much larger variety of merchandising goals than native recommendations. The flexibility of the tool gives us a lot of added value, and their easy integration into Commerce Cloud made it so that the entire process was quick and painless.”