Segmentation & Insights

Segment your shoppers based on behavior and predicted conversion for better targeting and delivery of personalized experiences.

Nosto’s behavioral data platform creates a unified view of shopper activity and predicts likelihood to buy. Launch revenue-generating experiences across the customer journey and drill down into performance insights.

Great commerce experiences rely on effective customer segmentation based on behaviors, demographics, and affinities.

Nosto gives retailers the ability to segment audiences based on almost any combination of factors, such as category affinity, brand affinity, gender, lifecycle stage, and more. These segments can then be used across the full Nosto platform to personalize product recommendations, content, category merchandising, pop-ups, and more.

Increase revenue by using segments to create highly relevant experiences for every shopper

Combine real-time behavioral data, transactional data, and personal data to build unique profiles for shoppers that can be used in any combination of experiences. Nosto also automatically creates segments and predicts shoppers most likely to buy for more effective campaigns and ultimately more revenue.

Use segments across the full suite of Nosto products to create consistent, personalized shopping journeys

With Segmentation and Insights, retailers can use customer data to create infinite, unified personalized experiences across content campaigns, product recommendations, category pages, and more.

The commerce experience platform for people who run ecommerce

Develop unique experiences for different customer lifecycle and affinity segments

Nosto’s Segmentation tool is an easy and powerful way to segment different customer groups by predicted likelihood to convert, lifecycle stages, affinities, and any other combination of behavior or transactions. Content Personalization helps you create content campaigns that can be targeted to any segment to drive more engagement and conversions.

Remind shoppers with “Don’t forget!” recommendations that make it easy to find complementary products

Complementary products are often found in other categories across your catalog. With Dynamic Bundles, automatically surface these products on product detail pages to increase discovery and average order value.

Surface deals with “Package deals” recommendations to drive upsells

Retailers often discount products when they are purchased alongside other products to help drive sales. Use Dynamic Bundles to recommend products that are discounted when bought together to increase both conversion and average order value.

Integrations for every
ecommerce tech stack.

We integrate with a selection of best-in-class technology providers to ensure consistent optimized experiences across your customers’ shopping journeys. Our patented implementation methods and out-of-the-box integrations ensure easy migration, risk-free deployment and fast time-to-market. So, whichever platform you’re on or technology stack you use, we’ve got you covered.