Segment your shoppers based on behavior and predicted conversion for better targeting and delivery of personalized experiences.
Nosto’s behavioral data platform creates a unified view of shopper activity and predicts likelihood to buy. Launch revenue-generating experiences across the customer journey and drill down into performance insights.
Great commerce experiences rely on effective customer segmentation based on behaviors, demographics, and affinities.
Nosto gives retailers the ability to segment audiences based on almost any combination of factors, such as category affinity, brand affinity, gender, lifecycle stage, and more. These segments can then be used across the full Nosto platform to personalize product recommendations, content, category merchandising, pop-ups, and more.
Increase revenue by using segments to create highly relevant experiences for every shopper
Combine real-time behavioral data, transactional data, and personal data to build unique profiles for shoppers that can be used in any combination of experiences. Nosto also automatically creates segments and predicts shoppers most likely to buy for more effective campaigns and ultimately more revenue.
Learn how Melvin & Hamilton increased conversion rate by 2.7x with Segmentation & Insights.
Use segments across the full suite of Nosto products to create consistent, personalized shopping journeys
With Segmentation and Insights, retailers can use customer data to create infinite, unified personalized experiences across content campaigns, product recommendations, category pages, and more.
Learn how BeerHawk increased conversions by 35% for some segments using insights and personalization.
The commerce experience platform for people who run ecommerce
Drill into any segment to see which products, brands, and categories perform the best
Knowing how different customer lifecycle and affinity segments perform helps you improve every part of your personalization and experience strategy. Nosto’s Insights enable you to compare performance across segments along a variety of metrics, from average order value to conversion rate.Learn about the power of Segmentation and Insights
Use segments to create personalized experiences across different marketing channels
Maximize the performance of your acquisition and retention campaigns by using Nosto’s segments in emails, paid social media, Google Ads, and other channels. Deliver a seamless omnichannel experience no matter where shoppers engage with your brand.Read about Nosto’s integration with Klaviyo
Combine first or third-party customer data with segments to build even more robust shopper profiles
More data means a more complete understanding of the shopper, which leads to better personalized experiences. Integrate other data sources using our powerful GraphQL API or upload CSV files directly.Read about Nosto’s integration with Yotpo
“Using Nosto, we are able to adapt our product recommendations to every individual behavior and sync with our custom audience segments to create truly unique experiences. The customers who interacted with Nosto’s recommendations had a conversion rate 3.5x and an average visit value 3.8x those who didn’t, and our average order value increased by 10%.”
Matthieu Galtié, Head of Digital, Volcom Europe
“It was great to have a dedicated team that was accessible to us as we navigated the Nosto implementation. We’re a very lean team, so whoever we partner with, must have excellent customer service when we need the support. Nosto has become an extension to our team.”
Berly Isaak, Senior Director Global Marketing, LeSportsac
“Nosto’s A/B Testing and Optimization allowed our team to quickly test different personalization strategies and learn valuable insights. We saw an 18% uplift in conversion within weeks on a single test — it was incredibly easy to set up and deploy. The tool automatically switched over the majority of the traffic to the winning variation freeing us from having to constantly monitor test results.”
Emily Andrews, VP of Ecommerce, Cynthia Rowley
“Nosto has been an incredible time-saver and has expanded our customization far beyond basic product recommendations. The platform itself is very user-friendly and provides helpful, granular insights on how the campaigns are performing.”
Ian Leslie, CMO, Industry West
“Nosto’s personalized product recommendations give us the ability to deliver highly relevant recommendations with a much larger variety of merchandising goals than native recommendations. The flexibility of the tool gives us a lot of added value, and their easy integration into Commerce Cloud made it so that the entire process was quick and painless.”