Nosto’s Dynamic Bundles feature enabled Atkin & Thyme to offer a ‘complete the look’ recommendation populated with relevant products. This recommendation is fueled by the Nosto algorithm, showcasing the most relevant products for each product the shopper selects . The implementation was completed in under two weeks and resulted in a 6.5% increase in average order value.
Atkin and Thyme sought to provide personalised experiences across their website whilst gathering rich information about the behaviour of their customers.
In addition, it was an important requirement for them to have the ability to automatically populate a ‘complete the look’ recommendation, showcasing additional products that complement what a customer is viewing.
Why Atkin and Thyme Chose Nosto
Atkin and Thyme wanted to make it easier for their customers to find the right products quickly. Prior to using Nosto, there was a limitation whereby customers had to follow an extensive journey to find products which complemented what they were viewing onsite.
Instead of manually merchandising these panels, Atkin and Thyme trusted Nosto to populate these automatically using machine learning algorithms.