Challenge: Need to ensure success of newly launched ecommerce site
In order to modernize and become more agile, Le Tanneur began its digital transformation 3 years ago. This process included bringing its CRM, digital marketing, and the management of its ecommerce site and logistics all in-house.
Migrating to a Shopify store
The brand chose Shopify as its ecommerce platform due to the size of their team and the fact that they needed an intuitive tool that didn’t require any in-house technical skills. In particular, Shopify appealed to the Le Tanneur team because of the robust ecosystem of ecommerce and marketing technologies that all easily integrate into Shopify stores, making it easier for them to implement and deploy any future software they would need as their ecommerce operation continued to grow.
Need for personalization to assist with product discovery
The brand’s new site launched in the first quarter of 2020 – 2 weeks before the start of the first lockdown brought on by the COVID-19 outbreak. They quickly realized they needed to implement more advanced merchandising capabilities in order to drive more product discovery. Within a month, Nosto, which is available as a plug-and-play solution in the Shopify app store, was installed and launched on their website in the form of personalized product recommendations across various pages.
Performing well, despite the challenges of the pandemic
Despite concerns over a struggling economy and heavily hit industry, the new Le Tanneur website far exceeded the expectations of Alice Benoit, the brand’s Marketing and Digital Manager, with online sales doubling in one year all thanks to the help of Nosto’s personalized product recommendations.