Research report: The Future of Ecommerce Search
New research reveals 69% of online shoppers head straight to the search bar, but 80% leave due to a poor experience.
This three-part study illuminates critical expectation gaps between what shoppers want from site search, what brands think they’re delivering, and what brands are actually delivering:
- A survey of 2,000+ consumers across North America and the UK
- A survey of 300+ ecommerce professionals from brands across North America and the UK
- Real-world site experience testing of 100+ online stores site
search
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Uncovering the biggest pitfalls, quickest wins, and strategic initiatives for ecommerce brands, we unearth the site search statistics and trends you need to know–directly from your shoppers’ mouths.