What’s new in Nosto: Product Recommendations powered by visual similarity

What’s new in Nosto: Product Recommendations powered by visual similarity

We just leveled up our Product Recommendations with VisualAI. From today, you can have recommendations surface products based on visual similarities to other items, including those a shopper’s shown interest in. With VisualAI now in the mix, supplementing behavioral, transactional, and imported data, we take a look at what this added sophistication means for both you and your customers.

How Product Recommendations worked before

Previously, our Recommendations have used shoppers’ behavioral and transactional data to fuel their contents. This includes historic and real-time data (for example, what shoppers have previously bought or what is currently in their cart) to surface relevant products while boosting conversions and upsells.

What’s changed? 

Now, our Product Recommendations can also be powered by VisualAI to automatically suggest items based on their visual similarity to others acknowledging attributes such as color and style.

Using VisualAI, recommendation placements can be set up to surface relevant items to the main product on a product display page (PDP), for instance. Also, behavioral-fuelled recommendations can be supplemented with VisualAI to both broaden their contents or diversify it (to encourage upsells of different but related items).

Using our Product Recommendations already?

To talk specifics, VisualAI brings with it the following new applications:

New ‘recommendation types’

  • Visually similar to viewed product
  • Visually similar to browsing history
  • Visually similar to cart recommendations
  • Visually similar to order history recommendations
  • Visually similar to Thank You page recommendations

New ‘recommendation filter’

  • Color Matching: capability to use detected color as a filter rule.

New ‘recommendation option’: ‘visually diverse’

  • Reranks the order of products and removes those that are too similar to each other visually. Visually diverse is effectively the inverse of visually similar.

New Email Widget ‘recommendation types’

  • Visually similar to browsing history
  • Visually similar to order history recommendations
  • Visually similar to viewed product

New additions to Catalog Explorer

  • Primary color detail available as a product attribute
  • Capability to override detected primary color

What VisualAI means for you and your customers

Adding VisualAI to the mix — alongside product, transactional, behavioral, and imported data — offers a more powerful and holistic bank of information (within a single platform!) to enrich Recommendations towards better conversions, average order value, and more. Here are the benefits.

Firstly, visual data quite simply enables more products to be identified as relevant, meaning you can present a higher volume of recommendations and be more likely to hit the mark.

Secondly, visual data is not dependent on shopper activity, meaning it is always available and especially useful in instances where behavioral data is insufficient.

Thirdly, having visually-similar powered Recommendations is especially helpful for shoppers looking for alternatives when the desired product is out of stock (cutting your bounce rates at the same time — win-win!).

Moreover, having artificial intelligence detect and match products based on the likes of primary color removes the need for manually tagging items with this attribute for filtering. This is particularly helpful for merchants with a broad product catalog for whom the manual alternative would be a struggle to implement and maintain. 

What sort of merchant is VisualAI most useful for

Of course, VisualAI is going to be most helpful for merchants whose images and visual aspects of their products are significant factors in their shoppers’ purchasing decisions. Aside from this, it’s also likely to suit brands with large product catalogs in which the products have clear visual similarities between one another.

If you’re interested in learning about how VisualAI (and our Product Recommendations more broadly) can help you, you can read more about this module of our Commerce Experience Platform here, or request a demo today. 

Already a Nosto customer? Feel free to reach out to your Customer Success Manager who’ll be happy to show you how you can start using this new data type to take your recommendation strategy next level.

Explore more articles

Nosto and Tapcart launch new integration, helping Shopify brands boost mobile sales with personalized shopping experiences
Ecommerce Nosto and Tapcart launch new integration, helping Shopify brands boost mobile sales with personalized shopping experiences

Nosto and Tapcart, trusted tech leaders for thriving Shopify brands, are announcing a new integration, solidifying their joint commitment to helping retailers deliver seamless and personalized shopping experiences. — New York, 18 January 2024 — Nosto, the leading Commerce Experience Platform (CXP), and Tapcart, the mobile app builder for Shopify merchants, have announced the launch […]

Read more
Insights from ‘The Women’s Domain & The Rise of Social Commerce’ Panel
Culture Insights from ‘The Women’s Domain & The Rise of Social Commerce’ Panel

Last month, we attended an event in London by The Women’s Domain – a vibrant community set up to amplify women’s voices within ecommerce (which Nosto proudly sponsored!). This particular event was about the rise of social commerce, and between cocktails and canapes, we listened to a fantastic panel of women, that included our very […]

Read more
New research: Festive Shoppers 5x as Likely to Click on Retailers’ Product Recommendations and 81% More Likely to Click on Personalized Content This Year
Ecommerce New research: Festive Shoppers 5x as Likely to Click on Retailers’ Product Recommendations and 81% More Likely to Click on Personalized Content This Year

Shoppers browse 22% more pages per visit, lingering 10% longer on each page as retailers’ product discovery campaigns contribute to a 4.10% hike in average order value and a 4.41% uptick in sales New research suggests festive online shoppers are taking longer to make purchase decisions this year, including interacting more heavily with retailers’ personalized […]

Read more
Black Friday Cyber Monday 2023, by the numbers
Ecommerce Black Friday Cyber Monday 2023, by the numbers

Cyber weekend 2023 was over in a flash! And we’re back with our annual breakdown of retail performance. We analyzed over a hundred million website visits to over a thousand Nosto-powered stores this year. Here’s your breakdown of how retail’s most anticipated weekend panned out in 2023. Overall weekend performance  Year-on-year increase in traffic: +22.94% […]

Read more