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About Us

Say hello to Nosto. We work everyday to make the shopping experience more personal and enjoyable using the latest advances in Artificial Intelligence technology.

And boy, do we love doing that!

Our Mission

In plain words: why do we exist

Our mission is to make shopping more enjoyable, by delivering customers personalized shopping experiences wherever they are.

By applying advanced AI technology to the omni-channel retail journey we empower retailers to deliver 1:1 personalized shopping experiences across every customer touch point.

The Story

How it all came together

Nosto was founded in 2011 by Juha Valvanne, Antti Pöyhönen and Jani Luostarinen, three Finns who came together with a shared vision.

As an ecommerce advisor for online stores and as a founder of several successful online stores Juha was tired of seeing online merchants struggling with existing online marketing tools.

At the same time, elsewhere in Finland, Antti, who had spent the past 10 years building ecommerce platforms, had invented a way to provide merchants with a live view on what was happening on the online store.

And Jani, an expert at cloud computing and getting results out of big data, was working on an infrastructure that could serve millions of online stores and visitors.

Forging the Idea

From ideas to execution

The three of them came together and hatched an idea. What if they could build a personalization solution that was truly platform-independent and available to online retailers without requiring any backend integration? Something that was as easy to add to their stores as Google Analytics. It sounded exciting, but they knew it wouldn’t be easy. A solution like that had never been built before – it’s full of technical obstacles and challenges – but if they could make it work, it could have a huge impact on helping online retailers succeed. As so, they decided to give it a go. Crazy Finns.

After building the initial product prototype with different technologies seven times in a row, failing one time after another, they finally hit on the “secret sauce”. They built a prototype of the product, validated it with a bunch of stores, and thus their platform-independent solution was invented.

The Invention

Being unique

It wasn’t long before the guys realized they had invented something unique - something that could scale to serve masses of online stores globally, so they turned the idea into a business. Together they co-founded Nosto, which has changed the online marketing automation business forever.

In September 2013, Nosto launched the first version of their product into general availability. This was the first ecommerce personalization solution in the world that was offered as self service: any merchant could go to Nosto.com and start using the solution. And in the space of just a few months Nosto was being used by hundreds of stores worldwide.

Today, millions of people across every continent experience personalized content provided by Nosto.

Like Nosto?

We’d love to hear from you!

We're looking for more great people to join us, so if you're excited to help merchants deliver more personalized shopping experiences and transform a trillion dollar business, check out our available jobs.

We are looking for people to join us who are brilliant, inspirational, innovative, and who can execute.

See open positions