How one handmade bracelet store is weaving its way to success…

What’s the story? Sometimes a simple idea is all you need to make a big change! And Pura Vida (Spanish for “pure life”) is proof of that. The company, now in its fourth year, was born on the back of a chance encounter in Costa Rica, where founders Griffin and Paul bought a bunch of handmade […]

5 tips to improve your logistics strategy and increase customer loyalty

Most ecommerce professionals know that the sustainability of a business is not based only on the acquisition of new customers, but also on your ability to build a loyal customer base that will buy from you time and time again. In fact, arguably one of the most quotable statistics in this industry is the fact […]

How happiness could be the secret to your business’ success and what to do about it…

On the Nosto blog, we write a lot about tactics to improve your ecommerce business – be it optimizing your homepage, improving your emails, or (of course) using personalization. But it is important sometimes to take a step back and remember that improving your business isn’t just about processes and technology because even an ecommerce business […]

6 actionable tips for improving ecommerce site search

On-site search is often a fundamental part of a user’s journey when browsing and completing a purchase online, yet it’s so often overlooked or undervalued by merchants. Users who complete a search on an ecommerce site are said to be up to 30% more likely to convert, which is something I’ve definitely seen with clients […]

10 ecommerce books you should take on your summer holidays…

Summer is here! And although the ecommerce world never actually stops, it hopefully means that you will be taking at least some time away from the office for a well-deserved break. While we would never encourage taking work to the poolside, we do know that the entrepreneurial disposition is such that letting go completely can […]