The beginning of my Instagram journey started with a classic case of mistaken identity…
Delight can be seen on the face of the child who’s been allowed to stay up late, and the lottery player who’s won enough to buy a round at the pub. But can you prompt the same feeling in your own customers… without extending their bedtime or plying them with gambling opportunities?
Dynamic Product Ads (DPAs) display individual items from your store, showing shoppers what’s most relevant to them, based on their interests, buying and browsing behaviour. We recently ran a dedicated webinar about all things DPA (see recording here), to answer all of those burning questions about the processes, potential and performance.
Ok, so we have looked at why you should advertise on Facebook and the reasons that Dynamic Product Ads are the most effective form of retargeting.