So you’ve committed to setting up your Facebook and Instagram ad campaign, followed a detailed, step-by-step guide to optimize your audiences (i.e. you’ve read through our Ecommerce Guide to Facebook and Instagram Audiences which pretty much lays it all out for you) and are ready to sit back and let the leads roll in.
While it’s a Pinterest truism to declare that your vibe attracts your tribe, there is a secret weapon that can make finding the right tribe for your brand even simpler: Facebook and Instagram advertising. With practically endless amounts of data about its users at Facebook’s disposal, using that knowledge to find exactly the right audience […]
You might think that as an online business, being social with your customers can only happen online. Chatting on Twitter, answering questions on Facebook and trading Instagram likes is a great way to build a community. But here’s a newsflash: you shouldn’t rule out “In Real Life” interaction altogether.