BFCM Holiday Shopping Statistics 2024
The frenzy of Cyber weekend 2024 has now passed! And we’ve wrapped up our annual breakdown of ecommerce performance. Analyzing over a hundred million website visits to over a thousand Nosto-powered stores, here’s your breakdown of how retail’s most anticipated weekend looked for ecommerce this year.
Overall weekend performance
Percentages represent year-on-year increases and decreases.
- Traffic: +14.71%
- Sales: +4.38%
- AOV: +4.05%
- Orders: +0.32%
- Number of pages viewed: +24.28%
- Time spent on page: +4.5%
Performance by day
Black Friday 2024
The most anticipated day of the retail calendar came in a flash! But how exactly did it stack up against Black Friday 2023? Here are the numbers.
Percentages represent year-on-year increases and decreases.
- Traffic: +18.94%
- Sales: +4.19%
- AOV: +3.01%
- Orders: +1.15%
Saturday 2024
Percentages represent year-on-year increases and decreases.
- Traffic: +17.82%
- Sales: +7.99%
- AOV: +4.87%
- Orders: 2.98%
Sunday 2024
Percentages represent year-on-year increases and decreases.
- Traffic: +9.86%
- Sales: +4.72%
- AOV: +5.73%
- Orders: -0.96%
Cyber Monday 2024
Percentages represent year-on-year increases and decreases.
- Traffic: +11.43%
- Sales: +0.99%
- AOV: +3.18%
- Orders: -2.12%
Performance by device
Mobile
Percentages represent year-on-year increases and decreases.
- Traffic: +19.81 %
- Sales: +9.18%
- AOV: +4.25%
- Orders: +4.73%
Desktop
Percentages represent year-on-year increases and decreases.
- Traffic: -0.27%
- Sales: -2.79%
- AOV: +5.3%
- Orders: -7.68 %
Mobile vs desktop
Figures represent percentage share.
Traffic
- Mobile: 73.08%
- Desktop: 26.92%
Sales
- Mobile: 61.8%
- Desktop: 38.2%
AOV
- Mobile: 120.71 USD
- Desktop: 140.47 USD
Orders
- Mobile: 65.31%
- Desktop: 34.69%
Performance by region
Percentages represent year-on-year increases and decreases.
North America
- Traffic: +27.41%
- Sales: +5.84%
- AOV: +7.63%
- Orders: -1.66%
United Kingdom
- Traffic: +50.15%
- Sales: +8.22%
- AOV: +2.77%
- Orders: 5.3%
Performance by platform
Percentages represent year-on-year increases and decreases.
Shopify
- Traffic: +15.57%
- Sales: +6.76 %
- AOV: +7.61%
- Orders: -0.79%
Magento
- Traffic: +48.41%
- Sales: +7.58%
- AOV: -3.2%
- Orders: +11.14%
Product and content discovery campaign performance
Percentages represent year-on-year increases and decreases.
Product Recommendations
- Number of Product Recommendations shown: +14.04%
- Number of Product Recommendations clicked: +97.38%
Content Personalization
- Number of Content Personalization campaigns shown: +28.17%
- Number of Content Personalization campaigns clicked: +6.81%
Category Merchandising
- Sales from merchants using Nosto’s Category Merchandising: +32.73%
Personalized Search
- Sales from merchants using Nosto’s Personalized Search: +157.19%
About the data
Nosto’s findings are based on analysis of over 135 million website visits during BFCM weekend (96 hours across Friday 00 UTC to Tuesday 00 UTC) to 1048 online stores that use Nosto’s Commerce Experience Platform (CXP), including merchants in North America, United Kingdom, Europe, Latin America, and Asia Pacific. The analysis incorporates data for the period between Black Friday and Cyber Monday 2024, and compares seasonal performance metrics against Nosto merchant websites during the same period in 2023. The comparative YoY analysis demonstrates performance adjustments across common merchants that were using Nosto’s platform in 2023 and in 2024. Singular 2024 analysis demonstrates the total performance of all merchants using Nosto’s platform during the BFCM weekend 2024.
