Food and beverages have always been at the center of human life, but in the last ten years they’ve also become a central focus of the social web.
In this new food photo frenzied world, everyday people have become the ultimate food advertisers and critics, servings as consumers’ primary source of food and beverage inspiration and motivation.
Read this eBook to learn how leading food and beverage brands—like Cadbury, Absolut, Nestlé and Starbucks—created successful visual marketing campaigns by strategically using authentic user-generated content across websites, emails, digital billboards and more.
“When it comes to making product decisions, consumers will always trust people like themselves over faceless corporations. So investing in user-generated content is a sound way to humanize food and beverage brands—no Jolly Green Giant or Aunt Jemima necessary.” eMarketer
