From Gen “Me” to Gen “See”: Dissecting the Generational Connections Between Brand and Consumers
How consumers interact with brands constantly changes with time, but do generations sometimes get stuck in their old ways? In order to uncover how different generations interact and connect with brands in their own ways, we surveyed 2000 consumers aged 18-60 about their behaviors and beliefs when it comes to selecting brands they shop from.
DOWNLOAD REPORTHow generations interact with brands can vary greatly
In this report, you’ll learn:
- How different generations react to social proof and how social proof can mean something different to each generation
- What kind of content different generations want from brands
- What channels different generations most interact with brands though
- How consumers’ relationships with brands are evolving and what is most important about a brand to different generations
Thanks! Read the report now.