From Gen “Me” to Gen “See”: Dissecting the Generational Connections Between Brand and Consumers

From Gen “Me” to Gen “See”: Dissecting the Generational Connections Between Brand and Consumers

How consumers interact with brands constantly changes with time, but do generations sometimes get stuck in their old ways? In order to uncover how different generations interact and connect with brands in their own ways, we surveyed 2000 consumers aged 18-60 about their behaviors and beliefs when it comes to selecting brands they shop from.

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8 Tactical Ways Fashion Brands Can Combat Ecommerce Returns
Ecommerce 8 Tactical Ways Fashion Brands Can Combat Ecommerce Returns

As the returns crisis continues to damage fashion’s bottom lines, we’ve seen a growing number of apparel brands tighten their policies and introduce fees. But are such measures the best solutions?

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13 Ecommerce Tips to Prep for Peak Season
Ecommerce 13 Ecommerce Tips to Prep for Peak Season

Maximize your sales and make the most of your BFCM traffic with this new guide—outlining all you need to do from start to finish.

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Scaling with Shopify Plus
Ecommerce Scaling with Shopify Plus

Mounting economic pressures are forcing shoppers to question brand preferences and shop around for better deals. In our Shopify Plus guide, we present 5 areas of technology that Shopify Plus merchants can better utilize to offer more value and sway shoppers from jumping ship. Giving live customer examples, we explore how brands are using the […]

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The ultimate guide to building an effective user-generated content strategy
Ecommerce The ultimate guide to building an effective user-generated content strategy

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