From Gen “Me” to Gen “See”: Dissecting the Generational Connections Between Brand and Consumers

How consumers interact with brands constantly changes with time, but do generations sometimes get stuck in their old ways? In order to uncover how different generations interact and connect with brands in their own ways, we surveyed 2000 consumers aged 18-60 about their behaviors and beliefs when it comes to selecting brands they shop from.

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How generations interact with brands can vary greatly

In this report, you’ll learn:

How different generations react to social proof and how social proof can mean something different to each generation
What kind of content different generations want from brands
What channels different generations most interact with brands though
How consumers’ relationships with brands are evolving and what is most important about a brand to different generations

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“Using Nosto, we are able to adapt our product recommendations to every individual behavior and sync with our custom audience segments to create truly unique experiences. The customers who interacted with Nosto’s recommendations had a conversion rate 3.5x and an average visit value 3.8x those who didn’t, and our average order value increased by 10%.”

Matthieu Galtié, Head of Digital, Volcom Europe

“It was great to have a dedicated team that was accessible to us as we navigated the Nosto implementation. We’re a very lean team, so whoever we partner with, must have excellent customer service when we need the support. Nosto has become an extension to our team.”

Berly Isaak, Senior Director Global Marketing, LeSportsac

“Nosto’s A/B Testing and Optimization allowed our team to quickly test different personalization strategies and learn valuable insights. We saw an 18% uplift in conversion within weeks on a single test — it was incredibly easy to set up and deploy. The tool automatically switched over the majority of the traffic to the winning variation freeing us from having to constantly monitor test results.”

Emily Andrews, VP of Ecommerce, Cynthia Rowley

“Nosto’s personalized product recommendations give us the ability to deliver highly relevant recommendations with a much larger variety of merchandising goals than native recommendations. The flexibility of the tool gives us a lot of added value, and their easy integration into Commerce Cloud made it so that the entire process was quick and painless.”

How generations interact with brands can vary greatly

Matthieu Galtié, Head of Digital, Volcom Europe

Berly Isaak, Senior Director Global Marketing, LeSportsac

Emily Andrews, VP of Ecommerce, Cynthia Rowley

Bianca Mercer, Ecommerce and Customer Services Director, Smythson