How consumers interact with brands constantly changes with time, but do generations sometimes get stuck in their old ways? In order to uncover how different generations interact and connect with brands in their own ways, we surveyed 2000 consumers aged 18-60 about their behaviors and beliefs when it comes to selecting brands they shop from.
From Gen “Me” to Gen “See”: Dissecting the Generational Connections Between Brand and Consumers
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Mounting economic pressures are forcing shoppers to question brand preferences and shop around for better deals. In our Shopify Plus guide, we present 5 areas of technology that Shopify Plus merchants can better utilize to offer more value and sway shoppers from jumping ship. Giving live customer examples, we explore how brands are using the […]
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