How leading travel companies like Virgin Holidays, Air France, and Expedia turned lookers into bookers with UGC-led marketing strategies

It’s hard to overstate the impact social media has had on the travel industry. User-generated content (UGC) is the most influential content throughout all stages of the booking lifecycle, making it the top source of travel inspiration for consumers across all ages. 

Download our ebook and take a look at real-world examples of how leading travel, tourism, transportation and hospitality brands are effectively leveraging authentic traveler content across multiple customer touchpoints to boost engagement and bookings while reducing content costs.

You’ll see how:

• Virgin Holidays used UGC for a global hashtag campaign
• Air France uses A/B tests for visual content on their Facebook Ads
• Expedia hosted a social contest to meet their SEO and content goals