Fresh off the runway: hottest ecommerce looks within the fashion world

While the media’s been all eyes on New York Fashion Week these last few days, we’re turning the spotlight to another part of the fashion world: the ecommerce experience.

This year, we’ve gathered a selection of standout ecommerce experiences from some of our clients within this vertical, proving that style and innovation go hand in hand. 

From immersive shopping journeys to sleek site designs, these brands set the gold standard for crafting high-end shopping experiences that resonate with today’s digital-savvy, luxury consumers.

Diane Von Furstenberg: Elegant homepage experiences

Diane Von Furstenberg (DVF) is a luxury fashion brand founded by Belgian-born fashion designer of the same name. The brand is known for its iconic wrap dresses, prints, colors, and accessories.

DVF’s homepage has a sleek design with a hover effect showing a product from different angles. More than just aesthetics, the homepage is strategically designed to encourage product discovery from the moment shoppers land, eliminating unnecessary navigation and keeping the focus on their stunning collections.

Brochu Walker: Local love, global styles

Brochu Walker brings a personalized touch to online shopping with its “Most Loved in Your Area” feature. By leveraging location-based data, the brand offers a fresh twist on the traditional “best sellers” list, making shoppers feel like they’re part of an exclusive, local fashion community. 

It’s a small detail that makes a big impact, blending global trends with hometown charm.

Oner Active: Bespoke landing pages

Oner Active, a female-founded activewear brand, is taking personalization next level, offering bespoke landing pages tailored to each individual shopper. Inspired by the in-store experience of working with a personal stylist, these curated pages present selections that align with customers’ unique preferences.

It’s like having a front-row seat to your own personalized fashion showcase—right from your screen.

Jaded London: Stylish recommendations

Jaded London, the go-to brand for edgy streetwear, has seamlessly integrated a product recommendation directly onto its homepage for returning visitors. Using data from previously viewed items, the site serves up tailored suggestions as soon as a shopper lands back on their homepage that feel intuitive and effortless.

It’s a perfect blend of style and technology, ensuring that shoppers can pick up where they left off.

Kowtow: Exclusive access for loyal fans

Kowtow, known for its commitment to ethical and organic fashion, has created a hidden URL landing page exclusively for loyalty program members. This VIP experience offers early access to their new collection, showcased through curated bundles, making their most dedicated customers feel like true insiders.

For customers, it’s a meaningful shopping experience that goes beyond the product—creating a deeper connection with the brand. It’s a brilliant way to reward loyalty while maintaining an air of exclusivity.

Aubade: Perfect Pairings

Aubade takes cross-selling to the next level with its “Complete Your Set” bundle. By using smart filters, the brand helps shoppers find the perfect matching pieces, ensuring every addition to their cart feels intentional and cohesive. It’s a subtle yet effective way to enhance the shopping experience while boosting sales.

Additionally, Aubade enhances the browsing experience with a seamless color selection feature. Shoppers can simply hover or click to view color variants of an item, without leaving the product detail page (PDP), making it easier to explore different options without disrupting their shopping flow.

Harvie & Hudson: Smart incentives

For Harvie & Hudson, luxury menswear isn’t just about the clothes—it’s about the experience. The brand uses a smart content personalization banner to entice shoppers with a free gift when they meet a £250 spending threshold. This strategy not only drives up average order value (AOV) but also provides value that resonates with their high-end clientele.

Boxraw: Bundling made beautiful

Boxraw knows that great style often comes in pairs. Their website displays complementary products that customers commonly bundle together, encouraging shoppers to elevate their look while boosting AOV. It’s a win-win for both style and strategy.

The future of runway in ecommerce

As NYFW 2025 continues to inspire, brands are proving that the runway is just the beginning. By merging high fashion with cutting-edge digital innovation, they’re creating online experiences that are as unforgettable as the clothes themselves. Whether you’re a brand looking to up your ecommerce game or a shopper seeking the latest trends, one thing is clear: the future of fashion is online, and it’s more stylish than ever.

So, what are you waiting for? Make your runway looks ready for online shopping—let your shoppers experience luxury at their fingertips.

Browse more examples in our Commerce Experience Examples hub to get inspiration to give your shopping experience that high-end feel.