Nosto and REVIEWS.io launch new integration, boosting ecommerce conversions by combining product discovery with social proof
Nosto’s Commerce Experience Platform (CXP) now integrates with REVIEWS.io’s ratings & reviews solution to deliver an enhanced site experience that combines powerful personalization and trusted social proof
New York, March 16, 2023 — Nosto, the leading Commerce Experience Platform (CXP), has launched its native integration with REVIEWS.io to create a hyper-personalized product discovery experience that is enhanced by ratings and reviews to maximize conversions.
This new integration is a turnkey solution that boosts the performance of product recommendations, category pages, and search pages with trusted buyer signals, by importing REVIEWS.io’s ratings and reviews data into Nosto’s CXP.
Retailers can leverage the integration in various ways, the most basic of which is adding review data to product recommendation templates, thus enabling a customer to see how many reviews a product has and its average star rating.
Other ways retailers can use the integration are creating filters for recommendations based on review data, such as displaying products with a minimum star rating or review count, utilizing review data as a ranking factor to promote or demote products on category listing pages and search results pages, or monitoring product performance in Catalog Explorer to inform future catalog decisions such as promoting products’ variants, such as size or color, with higher reviews.
The Nosto and REVIEWS.io integration, specifically for products’ rating scores and number of reviews, proves itself to be a game changer as shoppers continue to look for well-informed social proof before making purchasing decisions.
“Trusted insight from other customers has become crucial for a product’s success. Combining a powerful personalized product discovery strategy with ratings and reviews enables retailers to provide a compelling shopping experience that showcases relevant products, all while eliminating buyers’ hesitation that could negatively impact conversions,” says Frank Zimmerman, Global Head of Partnerships at Nosto.
“In today’s retail environment, creating a highly personalized customer experience and earning the trust of shoppers are key factors in the success of any ecommerce brand. Customers want to hear from real people who have used the product, not just from the brand selling it. The integration between Nosto and REVIEWS.io helps build customer trust and loyalty, which are essential for any ecommerce business to thrive.” says Joe Fox, Global VP of Partnerships at REVIEWS.io.
Nosto enables online brands to deliver authentic, relevant, and personalized experiences at every touchpoint, across every device. An AI-Powered Experience Platform designed for ease of use, Nosto empowers brands to build, launch, and optimize compelling digital experiences without the need for dedicated IT resources or a lengthy implementation process. Leading brands in over 100 countries use Nosto to grow their business and delight their customers. Nosto supports its clients from its offices in New York, Los Angeles, London, Kaunas, Paris, Berlin, Stockholm, Salzburg, Sydney, and Helsinki.
To learn more about our platform, book a demo.
REVIEWS.io is a Google licensed platform which allows clients to grow their online reputation through authentic reviews. REVIEWS.io offers seamless integration with a multitude of different shop platforms and other ecommerce services in order to maximize your customers’ engagement and confidence. Utilizing our tools will allow you to collect your customers’ photos and videos which can be integrated into your marketing campaigns ensuring an authentic and trustworthy tool, to drive up conversion rates.
To learn more about REVIEWS.io, book a demo.