PSY-Q Meets Ecommerce: Keeping Up With Ethical Shoppers

Catch up with Nosto and Endless Gain’s Professor Ben Ambridge to hear about key psychological principles and real-life ecommerce examples that help close the intention-action gap with online consumers. 

These days, we all understand the importance of using psychology in onsite optimisation. But how can you go about putting these tactics into practice when it comes to consumer behaviour towards ethical shopping?

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Professor Ben Ambridge

Psychologist, Endless Gain

Chloe Pascal

Global Head of Marketing, Nosto

WATCH ON DEMAND

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Hear from Nosto and Endless Gain’s Ben Ambridge in this virtual session recording, PSY-Q Meets Ecommerce: Keeping up with ethical shoppers. In this session, we discussed key psychological principles and real-life examples of how they can influence the experiences of your customers. These principles include:

  • Gamification
  • Concrete Goals
  • Public Commitment
  • Overcoming Barriers to Sustainable Choices
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