PSY-Q Meets Ecommerce: Keeping Up With Ethical Shoppers

Catch up with Nosto and Endless Gain’s Professor Ben Ambridge to hear about key psychological principles and real-life ecommerce examples that help close the intention-action gap with online consumers.

These days, we all understand the importance of using psychology in onsite optimisation. But how can you go about putting these tactics into practice when it comes to consumer behaviour towards ethical shopping?

WATCH ON DEMAND

Professor Ben Ambridge

Psychologist, Endless Gain

Chloe Pascal

Global Head of Marketing, Nosto

WATCH ON DEMAND

Access recording here:

Hear from Nosto and Endless Gain’s Ben Ambridge in this virtual session recording, PSY-Q Meets Ecommerce: Keeping up with ethical shoppers. In this session, we discussed key psychological principles and real-life examples of how they can influence the experiences of your customers. These principles include:

Gamification
Concrete Goals
Public Commitment
Overcoming Barriers to Sustainable Choices

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“Using Nosto, we are able to adapt our product recommendations to every individual behavior and sync with our custom audience segments to create truly unique experiences. The customers who interacted with Nosto’s recommendations had a conversion rate 3.5x and an average visit value 3.8x those who didn’t, and our average order value increased by 10%.”

Matthieu Galtié, Head of Digital, Volcom Europe

“It was great to have a dedicated team that was accessible to us as we navigated the Nosto implementation. We’re a very lean team, so whoever we partner with, must have excellent customer service when we need the support. Nosto has become an extension to our team.”

Berly Isaak, Senior Director Global Marketing, LeSportsac

“Nosto’s A/B Testing and Optimization allowed our team to quickly test different personalization strategies and learn valuable insights. We saw an 18% uplift in conversion within weeks on a single test — it was incredibly easy to set up and deploy. The tool automatically switched over the majority of the traffic to the winning variation freeing us from having to constantly monitor test results.”

Emily Andrews, VP of Ecommerce, Cynthia Rowley

“Nosto’s personalized product recommendations give us the ability to deliver highly relevant recommendations with a much larger variety of merchandising goals than native recommendations. The flexibility of the tool gives us a lot of added value, and their easy integration into Commerce Cloud made it so that the entire process was quick and painless.”