Over the past few months, we have closely followed the advancements in generative AI and identified exciting opportunities to integrate it into the core of Nosto’s Commerce Experience Platform (CXP). By integrating with OpenAI’s ChatGPT and other third-party models, we aim to augment and enrich the features and functionality of our platform.
Today, we are thrilled to announce the release of our first generative AI-powered innovations at Nosto: Generative Synonyms and Generative Copy for product recommendation titles.
Deliver superior search relevancy effortlessly with Nosto’s Generative Synonyms
The importance of synonyms in search relevancy
Synonyms are to search what seasoning is to cooking. Just as spices help chefs fine-tune the taste of their dishes, synonyms empower retailers to tweak the relevancy of their search. They provide guidance to search engines by indicating which terms can be equivalently matched, even if the exact terms are not present in the content.
For instance, let’s imagine your users search for “cologne” but this specific term is not included in your records. As a retailer, this scenario is a significant concern as it may result in zero search results and ultimately lead to site abandonment. To overcome this challenge, creating a synonym for “cologne” with the term “perfume” can be an effective solution. This way, you can ensure that users receive relevant search results, improving their search experience and overall satisfaction.
Nevertheless, the process of synonym creation is substantial as it requires extensive analysis to identify terms that necessitate synonym matching, discover suitable counterparts, and create them accordingly. This task can be especially challenging if your team is not fluent in different languages or familiar with trending terms. It requires a deep understanding of the target audience and their language preferences to ensure accurate synonym matching.
The good news is that, at Nosto, we have you covered with our new Search feature: Generative Synonyms. Keep reading to discover how it will revolutionize your search experience, eliminating manual effort and ensuring accurate results.
Introducing Generative Synonyms
What is it?
Generative Synonyms is a powerful combination of Nosto’s proprietary predictive AI and the latest advances in generative AI to automatically suggest synonyms for deeply relevant shopping experiences.
How does it work?
Firstly, Nosto’s AI generates synonym suggestions based on our behavioral data processing. This method analyzes all of a store’s queries and any subsequent purchased products, aiming to find synonyms by linking the phrases used in the queries and the names of the products bought afterwards.
For instance, if someone searches for ‘Cologne’ and then purchases a product called ‘Fresh Perfume,’ three synonym pairs would be created:
‘Cologne’ < – > ‘Fresh Perfume’
‘Cologne’ < – > ‘Fresh’
‘Cologne’ < – > ‘Perfume’
These synonym pairs are ranked based on their frequency, which is exposed in the backend of Nosto.
Nosto then selects a maximum of 100 such pairs, which are filtered through ChatGPT’s Large Language Model and generative intelligence to achieve superior relevance.
Finally, merchants get access to a list of highly relevant synonym suggestions, which they can easily review and select the desired synonyms to put in place.
Importantly, merchants retain the option to choose between one-way or two-way synonyms based on their preferences. Furthermore, they have the freedom to make adjustments to the suggestions or add any other important terms they deem necessary.
Merchants keep control over their synonyms, ensuring flexibility to fit any business specificities.
Why should you leverage Generative Synonyms for your onsite search?
- With Nosto’s advanced AI capabilities and the latest advancements in generative AI, you can effortlessly achieve the highest level of accuracy in synonym generation. This ensures that the desired products are effectively surfaced to shoppers in search results, leading to enhanced site retention and increased conversion rates.
- By leveraging Generative Synonyms for your onsite search, you can automate the synonym creation process, saving valuable time to focus on other important tasks.
Generate engaging product recommendation titles in seconds with the help of AI
Finding the right title for your product recommendations can be challenging as you try to craft the best copy to support the success of your slot.
A good title should effectively communicate why a shopper sees those recommended products, whether it’s based on their browsing history, purchase behavior, or other relevant factors. It should also highlight the featured items in a compelling way, showcasing their unique attributes like being part of a specific category such as “summer essentials.” Lastly, the title should provide a clear call to action or convey the intended purpose of the recommendation, motivating the shopper to take the desired action, such as “Complete your look with these best-selling glasses.”
This process may take time and effort, and seeking assistance and inspiration is perfectly OK. Even the most creative minds need a spark to ignite their ideas!
To assist you, however we are excited to introduce an additional innovation that leverages OpenAI’s ChatGPT: Generative Copy for product recommendation titles. With this new tool, you’ll have the ability to streamline the copy creation process and save time by generating compelling AI-powered copy specifically designed for your product recommendation titles.
How does it work?
In the recommendation creation view in Nosto’s back-end, you’ll find a new button labeled “Generate title.” By clicking this button, a modal will open, allowing you to fill in information such as the target language, vertical, and the desired level of creativity.
In addition to these elements, Nosto provides ChatGPT with further information, including the recommendation type, page type, and target segment audience. These comprehensive inputs enable the generation of the most accurate title suggestions for you to choose from or edit and adapt to your brand’s voice.
- If you have already typed a title in the title field, such as “Best sellers,” the tool will create synonyms based on your input, combined with the previously mentioned inputs.
- For retailers selling internationally, this tool can be particularly valuable as it facilitates easy translation of titles with high quality. Since Large Language Models consider the context of where the title is used, the translation quality is often superior to regular translator tools. This saves you a significant amount of time, allowing you to focus on other important tasks.
- Take advantage of our AB test feature to run experiments on your product recommendations titles. This way, you can compare different variations and determine which titles perform the best in terms of engagement and conversion.
Ready to get started?
To unlock Generative Synonyms and Generative Copy, all you need to do is provide consent to use generative AI features in your Account Settings > Data Controls > GenerativeAI Consent
Not a Nosto user yet? Our team of ecommerce experts is ready to show you how Nosto’s CXP can elevate your online shopping experience. Book your demo now!